Ultimate Scalability for the Web Economy

Ultimate Scalability for the Web Economy

With 12 millions of active installs, MySQL Enterprise is the leading open source database solution behind many of today’s Web applications. It is fast, reliable, easy to use, and runs on a broad range of platforms.

Product Focus
The MySQL Enterprise subscription offering includes the most comprehensive set of MySQL database software, monitoring and production and support:
- MySQL Enterprise Server - delivers optimal performance, reliability, security and uptime.
- MySQL Enterprise Monitor - provides a "Virtual DBA Assistant” that monitors production database applications, minimizes security vulnerabilities, improves replication, and optimizes performance.
- MySQL Production Support - enables customers to maximize the availability of database applications.
What’s in it for you
- Get great margins by selling MySQL Enterprise subscriptions.
- Establish a revenue annuity stream from subscription sales.
- Sell your services along with MySQL-focused Web infrastructure integration and deployment services, and make more profit.
- Leverage Oracle MySQL resources to identify and close opportunities.
- Take advantage of the fastest growing market segment of MySQL usage and sales – Web 2.0.
What’s in it for your customers
- Cost Savings: MySQL can help your customers attain significant economies in administrative overhead.
- Growth: Quickly build, and deploy efficient, effective and secure Web based applications and services.
- Reliability: Global mission critical support and service.

Step-by-step guidance (PDF) for your demand generation program:

Step by step guidance for demand generation activities

Oracle Webcast Offers for Partners (ZIP) leverage Oracle-created resources with exclusive webcast packages for on-demand or live webcasts at preferred partner rates.

Partner Guidance Document (PDF) provides you with background information on the marketing campaign.

Demand Generation

Assets	Description
eBlast (DOC)	eBlast template that you can tailor for your demand generation activities
Landing Pad Source Block (DOC)	Landing pad copy block that you can put in your own template and publish online

Offers

Assets	Description
Offers & Links (PDF)	Document featuring Oracle assets such as webcasts, white papers, and datasheets you can you use as call to actions for your campaigns Last updated: August 2012.

Additional Demand Generation – for Value Added Distributors only

Assets	Description
eBlast (DOC)	eBlast template for VAD to reseller that you can tailor for your demand generation activities
Landing Pad Source Block (DOC)	Landing pad copy block to be used by VAD to reseller, that you can put in your own template and publish online

Other important information:

Download the appropriate Oracle PartnerNetwork logos for your organization.
Read the Oracle PartnerNetwork Guidelines to ensure proper branding and logo use.

Return to the Marketing Kits section of OPN.

Oracle PartnerNetwork Video

OPN Marketing Kits Demo (3:38 min)

Partner Quotes
- I have found the hardware marketing kits extremely helpful when planning and building marketing campaigns featuring Oracle Sun products. Having the range of marketing materials, supporting documentation and quality copywriting really helps me put our Oracle marketing programs together. And it means I spend less time pursuing similar information from the Oracle channel sales team.
  
  Ann Dempsey | Marketing Director | Continental Resources, North America
- Oracle Marketing Kits are a great resource for VADs/ Resellers to grow their business. Email campaign templates and other demand generation tools are very useful and help us save time and money. Thanks to these tools my team has been able to increase product awareness among our customers/partners. We look forward to seeing more of this content produced by Oracle in the future.
  
  Kaushik Roy | Product Manager, Oracle Technology | Redington (India) Limited, India
- Oracle's Marketing Kits provide good campaign messaging that Avnet's channel partners can use to drive red stack sales. The kits are easy to access and focus on the solutions included in Oracle's VAR Incentive Program. The messaging is in copy block format so it can be easily leveraged for demand generation campaigns or website landing pages. Avnet is going to actively promote these kits to our partners.
  
  Molly Sherwood | Director of Marketing for Oracle Solutions | Avnet Technology Solutions, Americas
- Oracle Marketing Kits are important tools to support our partners in generating new business for the broad Oracle portfolio. These extremely effective marketing assets, especially when localized in Spanish and Portuguese, accelerate the implementation of best practices for key Oracle initiatives and I recommend that all partners use them as a great competitive advantage in their markets.
  
  Marcelo Issa | Marketing Director | Grupo AÇÃO (Brazil)