Lower Costs with Increased Availability

Lower Costs with Increased Availability

Oracle RAC running on clusters of commodity servers provides Oracle’s highest level of capability in terms of availability, scalability, and low-cost computing.
With Oracle RAC, clusters can be built from commodity-priced components. For more processing power, companies can simply add another server without taking users offline to gain horizontal scalability.

Product Focus
- Oracle Real Application Clusters is included in Oracle Database 11g Standard Edition and is an option with Enterprise Edition.
- Oracle RAC provides downtime protection by distributing the database and applications across a cluster of servers, rather than just one. As a result, it supports the business continuity of all mission-critical processes and applications.
What’s in it for you
- Make money from selling Oracle RAC which dramatically reduces the cost and risk associated with downtime while ensuring high data availability for critical business processes. Oracle RAC is included with Oracle Database 11g Standard Edition.
- Start with entry-level products and upsell more solutions as customers grow. You can develop long-term customers as well as more profitable sales by selling solutions across Oracle’s whole product line.
- Sell your services along with Oracle solutions and start growing your support and implementation practice.
What’s in it for your customers
- Oracle RAC provides a dramatic reduction in business and financial risk resulting from downtime.
- Oracle RAC helps ensure higher staff and IT productivity resulting from high system availability and performance.
- Oracle RAC keeps hardware costs down with commodity servers – Oracle RAC does all the work, so there’s no need for expensive storage and recovery solutions. Also, maintenance and administration work is easier and more transparent, freeing up IT staff for higher-value tasks.

Step-by-step guidance (PDF) for your demand generation program:

Step by step guidance for demand generation activities

Partner Guidance Document (PDF) provides you with background information on the marketing campaign

Demand Generation

Assets	Description
Direct Mail Postcard (ZIP)	Postcard template that you can tailor for your demand generation activities
Direct Mail Post Card Copy Block (DOC)	Postcard copy block that you can you can put in your own template and send to customers
eBlast (DOC) & (HTML)	eBlast that you can put in your own template for your demand generation activities
eBlast Copy Block (DOC)	eBlast copy block that you can put in your own template and publish online
Landing Pad Copy Block (DOC)	Landing pad copy block that you can put in your own template and publish online

Offers & Links

Assets	Description
Offers & Links (PDF)	Document featuring Oracle assets such as webcasts, white papers, and datasheets you can you use as call to actions for your campaigns. It also highlights partner-facing resources for training purposes. Last updated: August 2012

Additional Demand Generation – for Value Added Distributors only

Assets	Description
Sales Quick Reference Sheet (DOC)	Quick reference document helps you selling Oracle RAC
eBlast Outbound (DOC)	eBlast template that you can use for your demand generation activities
eBlast Copy Block (DOC)	eBlast copy block that you can put in your own template for your demand generation activities
Landing Pad (DOC)	Landing pad copy block that you can put in your own template and publish online

Other important information:

Download the appropriate Oracle PartnerNetwork logos for your organization.
Read the Oracle PartnerNetwork Guidelines to ensure proper branding and logo use.

Oracle PartnerNetwork Video

OPN Marketing Kits Demo (3:38 min)

Partner Quotes
- I have found the hardware marketing kits extremely helpful when planning and building marketing campaigns featuring Oracle Sun products. Having the range of marketing materials, supporting documentation and quality copywriting really helps me put our Oracle marketing programs together. And it means I spend less time pursuing similar information from the Oracle channel sales team.
  
  Ann Dempsey | Marketing Director | Continental Resources, North America
- Oracle Marketing Kits are a great resource for VADs/ Resellers to grow their business. Email campaign templates and other demand generation tools are very useful and help us save time and money. Thanks to these tools my team has been able to increase product awareness among our customers/partners. We look forward to seeing more of this content produced by Oracle in the future.
  
  Kaushik Roy | Product Manager, Oracle Technology | Redington (India) Limited, India
- Oracle's Marketing Kits provide good campaign messaging that Avnet's channel partners can use to drive red stack sales. The kits are easy to access and focus on the solutions included in Oracle's VAR Incentive Program. The messaging is in copy block format so it can be easily leveraged for demand generation campaigns or website landing pages. Avnet is going to actively promote these kits to our partners.
  
  Molly Sherwood | Director of Marketing for Oracle Solutions | Avnet Technology Solutions, Americas
- Oracle Marketing Kits are important tools to support our partners in generating new business for the broad Oracle portfolio. These extremely effective marketing assets, especially when localized in Spanish and Portuguese, accelerate the implementation of best practices for key Oracle initiatives and I recommend that all partners use them as a great competitive advantage in their markets.
  
  Marcelo Issa | Marketing Director | Grupo AÇÃO (Brazil)