Opportunities Through Oracle’s Vitrue Acquisition

Opportunities Through Oracle's Vitrue Acquisition

 

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  • Vitrue's social media SaaS marketing applications help customers amplify their social community engagement by giving marketers the ability to develop campaigns from global to local, across multiple social networks and devices, and publish content that engages fans and drives leads.
  • Oracle's leading sales, service, commerce, social data management and analytics capabilities, combined with Vitrue, are expected to create the most advanced and comprehensive social relationship platform.
 
 
 
 
PARTNER OPPORTUNITIES
  • Deliver the most comprehensive, integrated social relationship platform that can support social marketing, sales, commerce, service, data and analytics.
  • Improve return on investment for social sales and marketing campaigns and enhance customer service through real-time responsiveness and high touch engagement.
  • Provide a unified social experience across customer interactions.

On May 23, 2012, Oracle announced that it has entered into an agreement to acquire Vitrue, a leading cloud-based social marketing and engagement platform that enables marketers to centrally create, publish, moderate, manage, measure and report on their social marketing campaigns. The transaction is expected to close in the summer of 2012 and until the transaction closes, Oracle and Vitrue will continue to operate independently, and it is business as usual.

The proliferation of social media has changed the way that organizations and consumers interact. Vitrue's social marketing platform helps organizations enhance their social marketing efforts to the next level of social engagement by giving brands the ability to scale across multiple social networks, target messages from global to local, create unique and consistent brand experiences, and publish content that engages fans and drives leads.

Together, Oracle and Vitrue plan to enable a unified social experience across customer interactions, resulting in meaningful customer engagements with consistent brand experiences across all channels and media; improved return on investment for social sales and marketing campaigns across paid, owned and social media; and enhanced customer service through real-time responsiveness and high touch engagement.

Read the press release

 
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