Opportunities Through Oracle’s Acquisition of Eloqua

Opportunities Through Oracle's Acquisition of Eloqua

 

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PARTNER OPPORTUNITIES
  • Eloqua solutions deliver a comprehensive revenue performance management platform with best-in-class functionality that automates and optimizes complex marketing and sales processes across multiple channels.
  • Enables customers to better track, capture and analyze a potential buyer's Digital Body Language, including their preferences, behavior and decision-making processes, to more accurately score and qualify leads and identify high quality prospects.
  • Eloqua's modern marketing cloud can help customers target and nurture prospects, delivering highly qualified leads at a lower cost to sales teams

On December 20, 2012, Oracle announced that it has agreed to acquire Eloqua, a leading provider of cloud-based modern marketing applications. The transaction has closed.

Eloqua delivers marketing automation and revenue performance management software that ensures every component of marketing works harder and more efficiently to drive revenue. More than 1,200 organizations across a wide range of industries rely on Eloqua's modern marketing cloud to automate complex marketing processes across multiple channels, to target and nurture prospects, and to deliver highly qualified leads at a lower cost to sales teams. Eloqua will become the centerpiece of the Oracle Marketing Cloud.

The combination of Oracle and Eloqua is expected to create a comprehensive Customer Experience Cloud offering to help companies transform the way they market, sell, support and serve their customers. The combined offering is expected to enable organizations to provide a highly personalized and unified experience across channels, create brand loyalty through social and online interactions, and provide superior service at every touchpoint.

Read the press release

 
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