Opportunities Through Oracle’s Endeca Acquisition

Opportunities Through Oracle's Endeca Acquisition


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  • Ability to capitalize on broad market opportunities around the volume growth of structured and unstructured data. The addition of Endeca's products to Oracle's offers a common data management and analytics platform as well as a broad suite of packaged analytics applications.
  • Yet one more reason to sell Oracle's engineered systems. Engineered systems will now have capability to process, manage and analyze both structured and unstructured data, making these systems even more competitive.
  • Ability to leverage the benefits of products well-accepted in the marketplace.
  • Opportunity to take advantage of new offerings to Oracle's BI and eCommerce solutions.

On October 18, 2011, Oracle announced it has entered into an agreement to acquire Endeca, a leading provider of unstructured data management, web commerce and business intelligence solutions. The transaction is subject to customary closing conditions and is expected to close before the end of 2011.

After the transaction closes, Oracle with Endeca plans to create a comprehensive technology platform to process, store, manage, search and analyze structured and unstructured information together enabling businesses to make stronger and more profitable decisions. The combination of Oracle ATG Commerce with Endeca's InFront web commerce solutions is expected to enhance cross-channel commerce, merchandising, and online customer experiences. Adding Endeca Latitude software to Oracle Business Intelligence Enterprise Edition (OBI EE) is expected to provide a single unified user interface for analysis of structured and unstructured data.

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