Opportunities Through Oracle’s Involver Acquisition

Opportunities Through Oracle's Involver Acquisition

 

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PARTNER OPPORTUNITIES
  • The combination of Involver with Oracle is expected to create the most advanced and comprehensive cloud-based social platform across marketing, sales and service touchpoints.
  • Oracle's partners will be able to take advantage of a broader set of solutions through a more comprehensive social relationship platform.

On July 10, 2012, Oracle announced that it has entered into an agreement to acquire Involver, a leading provider of SML™ (Social Markup Language), a social media development platform that enables developers to create highly customized marketing applications for social media sites and web campaigns. The transaction is expected to close in the summer of 2012. Until the transaction closes, Oracle and Involver will continue to operate independently and it is business as usual.

Companies are looking to harness the full potential of social media to increase brand loyalty, connect with potential customers and anticipate buyers' needs. The combination of Involver with Oracle is expected to create the most advanced and comprehensive cloud-based social platform across marketing, sales and service touchpoints. Involver's SML technology is expected to extend Oracle's social platform to help customers more easily and cost-effectively collaborate and build engaging applications and social experiences across their social campaigns and sites.

 
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