By 2017 the CMO will spend more on IT than the CIO. [Gartner January 2012]
As the leader in modern marketing, Eloqua is the centerpiece of Oracle's marketing cloud. Our innovative marketing automation and revenue performance management solutions help modern marketers target the right buyers, easily execute campaigns, get the best leads to sales and deliver the highest return on your marketing investment.
Now, more than ever, marketers are challenged to deliver relevant and engaging content across multiple channels and throughout the customer lifecycle. Oracle's data-driven Content Marketing platform aligns relevant content with customer data and profiles to help companies more effectively attract prospects, engage buyers, accelerate conversion of prospects to opportunities, increase adoption, and drive revenue growth.
The Content Marketing (formerly Compendium) innovative solution complements Oracle's industry-leading Eloqua Marketing Cloud, a part of Oracle's comprehensive Customer Experience solution. The combination of Oracle Eloqua Marketing Cloud with Content Marketing is expected to enable modern marketers to automate content delivery across channels by aligning persona-based content with customers' digital body language to increase "top-of-funnel" customer engagement, improve the quality of sales leads, realize the highest return on their marketing investment, and increase customer loyalty.