Oracle Social Marketing Cloud Service

Execute consistent, integrated social marketing strategies across your global brands

Oracle Social Marketing Cloud Service easily enables companies and agencies to align teams, consistently publish content, and deliver compelling social experiences.

  • Oracle Social Marketing Cloud Service
  • Tailor posts on social media networks to regions, cities, zip codes, languages, brands, and products to gain complete control of customer targeting using Oracle Social Marketing Cloud Service
  • Track which administrators are posting what content to your page at all levels via the integrated dashboard using Oracle Social Marketing Cloud Service
  • With Oracle Social Marketing Cloud Service, you get the metrics that matter to your social marketing efforts without having to wade through unrelated data
 
Features Benefits
Universal navigation between all social marketing functionality
  • Supports full range of social marketer tasks from create, schedule, and post to measure, analyze, and improve
  • Integrated with Oracle Social Engagement and Monitoring Cloud Service—all accessible from the same interface
Single-platform management for Twitter, Facebook, and Google+, and other brand social properties
  • Deliver a consistent brand experience and message across social properties
  • Flexibility to customize posts and messages according to social media channel and audience segment
Integration with Customer Relationship Management (CRM) applications
  • Create, align, and measure cross-channel marketing campaigns
  • Ensure smooth and timely cross-channel hand-offs, transparency, and consistency
Stream-level management for organizing people and products into teams
  • Align, monitor and measure teams with central administration and monitoring—across brand, regional, and agency teams
  • Track what content teams are posting to which pages and when through an integrated dashboard
Single sign-on access, protected by advanced security protocols
  • Secure access log-in to appropriate levels of information
  • Ability to differentiate access, granting access only to those social properties and functions that are relevant to a person's role
Advanced analytic dashboards and drill-down data analysis
  • Improve and tune messages, posts, and content with relevant, real-time metrics
  • Integrated with Oracle Social Engagement and Monitoring Cloud Service analytics
Build social commerce applications within your Facebook Page that reinforce your brand and integrate with your commerce application
  • Easily customizable commerce experience matches your brand and store identity—without custom coding
  • Execute flawlessly on the transaction and fulfillment with commerce integration on the back-end
  • Drive sales behind specific products and offers or create a stronger social community with social-exclusive deals
Mobile optimization
  • Deliver a consistent and compelling message on a desktop, tablet, or mobile phone
Library of customizable applications and content
  • Incorporate games, charitable giving, coupons, sweepstakes and other content into your social brand experience
  • Customize to reinforce your brand and deliver a seamless customer experience
  • Reduce the cost, custom coding, and complexity associated with "beyond the daily post" content and tabs
 
 
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