Make your customers feel like you know what makes them tick—that you have a deep connection with them and that you care. Using data as a service (DaaS), we’ll make it happen by connecting you to the right customers, making every interaction personal, and measuring effectiveness to prove success.
Oracle Data Cloud is the largest global DaaS solution.
US online consumers with active IDs reached.
Global consumer profiles that can be accessed.
Websites from which data is sourced, and 1,500 data providers
Value of consumer transactions.
How do you get better results? Target your marketing spend to the right consumers, all while cutting waste and driving efficiency. We can help you take your marketing to a whole new level.
Relevance is what resonates, what works—it’s your game changer. We’ll help you aggregate first, second, and third-party data to power your programs across multiple channels: digital, mobile, social, offline, and TV.
Metrics help prove the success of your programs and validate your strategic thinking. They show that your marketing plans are achieving your business goals. Stop focusing on impressions and start impressing your customers.
Get the latest insights and best practices from our Oracle Data Cloud experts.
It seems like a no-brainer to plan campaign messaging and creative around the audiences that the product or service will be most relevant to; however, most marketers still plan their campaigns around the media platform they’ll be executed on. Making data central to your digital strategy doesn't have to be complicated; it simply means planning your campaigns with an audience-first approach leveraging data at their core.
Invalid Traffic is one of digital's fundamental challenges. While some bot traffic helps make the internet better, much of it is fraudulent or has malicious intent. And though some forms of IVT can be easily detected, other forms are disguised through sophisticated means.
“We were really pleasantly surprised at the speed with which Oracle was able to make the data connections that we needed. ...Oracle’s ability to deliver targets against mobile ad identifiers has scaled our business dramatically.”
“We’ve thrown this spaghetti against the wall a dozen times and it has stuck 11 times.”
“More than just matching cookies across sites, it's more than just matching devices, it's going cross-device, cross-publisher, cross-identification format, and it unifies and provides that holistic view of the consumer.”