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Oracle Advertising (Oracle Data Cloud)

In an increasingly complex, connected world, you need to know who your best audiences are and be able to reach them in the right environment. You need to make sure that your ads are seen by real people. It’s all about that age-old question: “Did my advertising achieve its objectives?” With Oracle Advertising, you can answer this question today and be ready for what’s next.

Oracle Advertising
Navigating the Future of Audience Activation Be Prepared: Navigating the Future of Audience Activation

View this on-demand webinar to hear leaders from Oracle Advertising, Pinterest, and Reckitt discuss how to solve targeting challenges.

See Markie Award winners Markie Awards Winners Announced!

After receiving hundreds of submissions from around the world, we’re excited to recognize those who provided the best customer experiences of the year.

Webinar: Oracle Data Cloud exposes StreamScam ad fraud operation Webinar: Oracle Data Cloud exposes StreamScam ad fraud operation

Get all the details about the discovery of "StreamScam," the largest connected television (CTV) ad fraud operation exposed ever.

Oracle Advertising Solutions


Get the returns you need on your first-party data and advertising spend with data onboarding, unique curated data assets, and contextual-intelligence tools. Reach and engage both customers and prospects across digital channels, and do so in the right environment for your brand with our category-leading brand safety and suitability solutions.

Featured Products

Moat Measurement

Use our award-winning Moat products to measure the impact of your advertising, with more than 50 metrics accredited by the Media Rating Council (MRC) across video, display, and in-app for a customized view of performance. Understand people-based reach and frequency across both TV and digital, and use an in-depth understanding of consumer attention to attribute campaign success to sales.

Featured Products

Why choose Oracle Advertising?

Optimize media with omnichannel measurement

Master the complexity of the modern media landscape by measuring and managing performance across all elements of a campaign. Prove the impact of your investments with comprehensive cross-channel measurement.

Protect your media investments

Our verification solutions enable buyers and sellers of media to invest confidently, ensuring that every ad impression has a chance to be seen by real humans in brand suitable environments.

Increase campaign effectiveness

Oracle Advertising empowers advertisers to maximize campaign performance by ensuring their messages are delivered to relevant consumers in a brand suitable environment.

Award-winning solutions for advertisers and publishers

Oracle Advertising has won multiple Adweek Readers’ Choice: Best of Tech Partner Awards for brand safety, ad verification, and measurement. See why our customers voted us as the best solution for optimizing every stage of an ad campaign.

View all customer successes

Oracle Advertising customer successes

Our solutions help the biggest brands, agencies, and publishers deliver exceptional customer experiences that drive better business outcomes.

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Disneyland Paris logo

Disneyland Paris uses Contextual Intelligence to help families find fun

MAY 11, 2021

2 innovations to put you in the driver’s seat for the future of advertising

Derek Wise, Chief Product Officer, Oracle Data Cloud

The last 12 to 18 months have definitely been a wild ride for digital advertising. And 2021 looks to continue at a similar pace, with fundamental changes to ad targeting coupled with seismic shifts to consumer shopping, viewing, and media habits. With that in mind, we recently announced two innovations at our recent Advertising and CX Innovation Summit to help you build stronger customer connections and better engage with gaming audiences.

Featured blogs

View all

Resources to improve digital advertising experiences

How to measure cross-platform impact

Easily reach the right audience, at the right frequency. All you need is the right formula.

Read the guide

Top Seven Trends in Adtech

2020 was a year unlike any other—even for the adtech industry. Learn about some of the key trends of 2020. Discover the top seven trends that extend across CTV, IVT and fraud, eSports, brand safety, and more.

Watch the video (1:50)

How to execute an advanced TV and video advertising campaign

Learn where to focus and what questions to ask to ensure that you develop a solid and safe strategy.

Learn how (PDF)

How to Create a Data-Driven Digital Advertising Strategy

Learn how to connect and engage with the right audience and measure how they take actions. Are they the actions you want them to take?

Read the guide

The Pulse: Adtech insights and trends

Check out our monthly roundup of the latest in-market initiatives and thought leadership—from the experts at Oracle Advertising.

Read now


Documentation library

About Oracle Advertising

Built through global, industry-leading origins, Oracle Advertising solutions work across audience, context, and measurement to give marketers the data and tools needed for every stage of the marketing journey.

Why Oracle is a Leader

Learn why Oracle is a leader

Hear directly from analysts and customers. Learn how Oracle Advertising and CX connects advertising, marketing, sales, and service applications with ERP, supply chain, and HR on a unified cloud platform.

Cloud learning

Develop your Advertising and CX skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about Advertising and CX training and certification.

Cloud customer connect

Cloud Customer Connect

Cloud Customer Connect is Oracle's premier online cloud community. It’s specifically designed for peer collaboration, best practice sharing, and to provide needed tools for members so they can keep pace with product strategy. Members also provide feedback on sales cloud, marketing cloud, and service cloud solutions—directly to Oracle development.

More customer community groups

Eloqua Help Center

Find a partner, become a partner

Oracle partners with leading independent software vendors (ISVs) who provide a wide range of solutions that extend and complement Oracle Advertising and Customer Experience (CX) products.

Get started

Join the Oracle Advertising team

Build your career with some of the most innovative leaders in the adtech industry.

Attend an event

Learn key tactics to maximize campaign ROI at our digital events. Get informed on today's most pressing topics such as invalid traffic detection (IVT), brand safety, attention analytics, and more.

Request a Moat demo

Discover how you can measure and drive attention across all your campaigns with Moat by Oracle.

Contact us

Reach our associates for sales, support, and other questions.