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With Oracle Transportation Management Managed Cloud Service we have achieved an integrated solution for distributing our bakery products, providing us with nationwide visibility across our 22 distribution centers and a 1% savings in transport costs.
The Bimbo SA de CV (Bimbo) is a Mexican company that produces food products, and is a national leader in the baked goods industry. Bimbo produces over 10,000 products, including breads and cookies, across more than 100 brands including Bimbo, Marinela, Oroweat, Arnold, Brownberry, Thomas’, Sara Lee, Barcel, Entenmann’s, Fargo, and many others.
Bimbo operates a distribution network with over 52,000 routes and more than 2.2 million points of sale located in 19 countries spanning North, Central, and South America, as well as Asia and Europe. Its major markets include Argentina, Brazil, Chile, China, Spain, United States, Panama, and Portugal.
Bimbo has relied on Oracle technology for many years. Oracle Transportation Management is a leader in the transport management sector, and Oracle's expertise in providing these solutions was a key factor in our decision. Additionally, with Oracle Managed Cloud Services, we secured the appropriate level of management and support for the solution, which allowed us to focus more resources on strategic priorities.
Bimbo implemented Oracle Transportation Management solutions in the Oracle Cloud using Oracle Managed Cloud Services. It also worked with Capgemini to establish system requirements and configurations before the implementation.
The solutions went live at the main distribution center in September 2012, as scheduled, after one year of implementation. The company then rolled out the solution to its 22 transport centers. "We built the design in eight months and tested it using extreme-use simulations. Between February 2013 and February 2014 we completed rollout to all 22 logistics centers, accounting for 100% of Bimbo transportation throughout Mexico," Puente Ruiz said.
Bimbo worked with Capgemini, an Oracle Platinum Partner, to establish the parameters for the Oracle Transportation Management Managed Cloud Service implementation. "Capgemini certified the logistics model that we designed using Oracle solutions, allowing us to ensure that our products are delivered in a timely fashion and optimize transport management, and then we implemented the cloud-based solution," said Julio César Flores Lastiri, supply chain IT project leader, Bimbo SA de CV.