Oracle Midmarket—Liven Success Story

Liven: The Snack Company that Snatches Sales from its Far Bigger Rivals
Liven: The Snack Company that Snatches Sales from its Far Bigger Rivals


Oracle Sales Cloud helps us know our sales leads better

Oracle Sales Cloud helps us know our sales leads better, enabling us to make strategic decisions.

- Salvador Montagut Sala, General Manager, Liven

How does a tiny, Barcelona-based snack company outsmart some of the biggest snack manufacturing companies in Europe to win sales and boost performance? It plays to its small-company strengths of agility and speed—and makes very shrewd use of technology.

Liven supplies snacks, popcorn and Tex-Mex products to industrial customers, copackers and private labels in 80 countries across the globe, but growth had brought about some unexpected challenges that they needed to address before larger rivals started to regain lost ground.

Enter Oracle Sales Cloud

See how a centralised data store, tracking facility, and streamlined processes put the company back on track, boosting efficiencies, effectiveness, and those all-important sales results.


  • Liven needed to boost the effectiveness and efficiency of its sales efforts
  • The need for management to make better informed decisions, driven by accurate information on performance, product popularity, and customer profiles
  • The lack of standardised sales efforts, since documents and processes weren’t always available to all salespeople across the country


  • Oracle Sales Cloud improved sales conversions with efficient processes that allowed sales to spend more time converting leads and less on organising data and reports
  • Liven gained a clearer picture of leads and pipeline, enabling better, results-based business decisions and more accurate forecasts
  • Improved sales efforts by standardising sales collateral and processes
  • Better tracking of key performance indicators brought a better understanding of customers, products, and sales performance
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