Oracle Modern Best Practice—Analytics to Insight

Analytics to Insight
Measure Campaign Results

Analytics to Insight

The big data and analytic capabilities built into modern marketing best practices enable you to measure the effectiveness of your campaigns and take action. Analyze data from a variety of sources, including third parties. Create targeted customer lists with predictive models. Measure results by campaign, segment, and channel. Determine future marketing campaigns with A-B testing. Use the following modern best practice as your roadmap for creating exceptional, data-driven marketing campaigns.

Improve Results, Drive Efficiencies

  • Multi-model lead scoring and routing
  • Flexible native CRM integrations
  • Easy integration of third-party applications directly into your marketing campaigns
  • Advanced data cleansing and validation tool
  • First party data assets from over 160 media partners
  • Mobile first and third party data activation

Prepare Analytics Data
Prepare Analytics Data iconAnalytics. Big Data.

Prepare Analytics Data

Prepare data from a variety of sources including, campaign results, site and conversion data, cross-channel data, and third party data.



Perform Predictive Audience Analytics
Perform Predictive Audience Analytics iconAnalytics. Big Data.

Perform Predictive Audience Analytics

Analyze audience profiles, segment performance, and behavior differences for specific channels.



Build Target Audience
Build Target Audience iconAnalytics. Big Data.

Build Target Audience

Validate existing profiles of target audiences and identify new audience segmentations.



Analyze Campaigns in Real Time
Analyze Campaigns in Real Time iconAnalytics. Big Data.

Analyze Campaigns in Real Time

Compare real-time campaign performance of specific markets across digital channels.



‘Learn and Apply’ Analytics
‘Learn and Apply‘ Analytics iconAnalytics. Big Data.

‘Learn and Apply’ Analytics

Build and test campaign performance models for each audience segment and channel.



Score Campaign Segments
Score Campaign Segments iconAnalytics. Big Data.

Score Campaign Segments

Score the results of your campaigns according to audience segments, channels, campaign models, and return on investment (ROI).




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