Oracle Audiences

Business to business

Oracle’s business-to-business audiences include some of the most significant professional demographic and firmographic data assets. These curated audiences are built from attributes, such as company size, sales volume, company age, industry, job function, and management level.

Demographics

Oracle's demographic audiences source the best online and offline data based on attributes, such as age, gender, and household composition. Audience sources include the US census, vehicle registration information, public records, surveys, deeds, and more.

In-market

Reach consumers actively searching for products online through product review pages, comparison sites, online product configuration tools, and online searches. Popular in-market audience categories include auto, real estate, technology, and travel.

Life stages

Reach consumers who are in specific life stages or life events, such as college graduation, new parents, and recently married. These life stages are curated from online and offline data sources, including consumer purchases, public records, registration data, surveys, online search, and browsing data.

Lifestyle

Oracle lifestyle targeting finds audiences based on their daily activities and purchase behavior. These can range from food lovers and fashionistas to soccer parents and outdoor enthusiasts. These audiences are built and maintained using data about where consumers shop, how they shop, what the purchase, the websites they visit, along with demographic and psychographic attributes.

Proximity

Reach people who live within a certain range of retailers, places of business, attractions, and more. Oracle proximity audiences are sourced from known offline addresses and merchant locations.

Purchase based

Engage customers based on their shopping behavior. These modeled audiences are built using purchase data from industries, such as consumer packaged goods (CPG), retail, restaurants, entertainment, and more. They include where consumers visit, how often they shop, how much they spend, and the products purchased. You can use purchase-based audiences to reach your brand buyers, competitive buyers, new or lapsed buyers, frequent shoppers, brand switchers, and high spenders.

Seasonal

'Tis the season to reach holiday and seasonal audiences. Oracle's seasonal audiences source offline and ecommerce-observed consumer spending from online behaviors, such as visiting holiday/seasonal webpages, and from UPC and SKU-level transactions during a specific timeframe.

Custom

Leverage our vast data assets to build custom audiences specific to your targeting needs and KPIs.

Demand-side platforms (DSPs)

Use a demand-side platform (DSP) to activate Oracle Audiences and expand your reach. Our audience segments are available on all major DSPs, such as Amazon DSP, Google, MediaMath, The Trade Desk, and Xandr.

Social platforms

Capture the attention of a highly engaged and logged-in user base across social platforms, including Facebook, Pinterest, Snapchat, and Twitter. Oracle’s audiences, particularly those built from purchase data and other offline signals, complement the native targeting signals available on these platforms.

Retail media

Convert more lower-funnel audiences and make sure your product ends up in shopping carts. Engage relevant consumers who are likely to buy on some of the largest ecommerce platforms, such as Amazon and other major retail media networks operating through DSP partnerships. Oracle’s purchase-based and in-market audiences complement your targeting solutions.

Streaming audio

Engage your audience as they listen to their favorite music and podcasts on platforms, such as Pandora and Spotify.

TV—addressable

Segment TV viewers into linear or video-on-demand (VOD) using cable, satellite, and set-top boxes to target different households. Avoid wasted media spend and increase ad relevancy for engaged TV viewers through partnerships with DirecTV or Dish.

TV—connected (CTV)

Explore one of the fastest-growing platforms, connected TV, with a fully immersive ad experience. Oracle Audiences helps you deliver ads to your most valued customers and prospects on Hulu, Amazon Fire TV, Roku, and more.

Automotive

Engage in-market automobile shoppers. Oracle Advertising has the audience segments needed to engage the right person at the right time, including those searching for a new vehicle, current customers, and competitors' customers—all by make and model.

• Explore automotive audience guide

Beverage

Use our beverage-centric target audiences to drive incremental sales, reach competitor’s customers, recapture lapsed shoppers, and drive new product trials. From sports bars to home bars, Oracle’s purchase-based modeled audiences are 8X more likely to reach buyers than the national baseline.

• Explore the beverage guide

Consumer packaged goods (CPG)

Drive incremental sales, convert buyers of competitive brands, recapture lapsed shoppers, increase household penetration, and drive trials of new products through various CPG audience solutions. In addition to purchase-based audiences, such as brand and category buyers, you can utilize complimentary targeting solutions such as demographic, life stage, lifestyle, and seasonal audiences.

• Explore consumer packaged goods (CPG) guide

Media and entertainment

Reach your target audience as they consume content across multiple devices. Oracle offers a host of segments, including gaming, podcasting, and CTV viewership by program and/or latest theatrical blockbuster releases. Target by interest, device ownership, proximity, purchase behavior, and more.

• Explore media and entertainment guide (PDF)

Restaurants

Reach frequent or heavy restaurant spenders by different cuisine types, based on their prior purchases. You can also reach households near dining establishments or specific chain locations. Additional targeting solutions allow you to engage with families who have meal kit subscriptions, order take out frequently, or cook various cuisines at home.

Retail

Oracle purchase-based retail audiences are built from multiple data sources. These include SKU-level offline and ecommerce transaction data from more than 500 retailers and trip-level spend data from more than 50,000 merchants. Target frequent shoppers or high spenders by category or onboard your first-party data to reach existing customers and build spend-a-like models to acquire new customers. Additional audiences frequently used by retailers include lifestyle, life stage, proximity, and seasonal audiences.

• Explore retail audience guide

Technology and telecommunications

Use Oracle Audience solutions to reach consumers in-market for new phones, computers, home electronics, and more. Leverage lapsed buyer audience segments to find those ready for their next upgrade or tap into other audiences, including cord-cutters, device ownership, and switching propensity.

New Year/ New You

Capture people as they focus on self-improvement and shift into a healthy “new year/new you” mindset. Whether you’re looking for audiences who are joining a gym, eating healthy, or planning a mid-winter beach vacation, you can reach the right people with your digital advertising campaigns.

• New Year’s audience guide (PDF)

Valentine's Day

Whether you’re looking for frequent jewelry buyers, chocoholics, or flower delivery devotees, we have the audience segment that can meet your targeting needs for Valentine’s Day.

• Valentine’s Day audience guide (PDF)

Mother's Day

Greeting card buyers and frequent brunch diners are popular audiences to engage during Mother's Day. Other targeting options include lifestyle/life stage audiences and demographic segments that help reach those who are looking to celebrate the moms in their life.

• Mother's Day audience guide (PDF)

Father's Day

Utilize purchase-based audiences to attract and engage outdoor enthusiasts, sports fans, gamers, or barbecue lovers. Greeting card buyers and other lifestyle audiences can help you reach those likely to be shopping for Father’s Day gifts.

• Father’s Day audience guide (PDF)

Summer Travel

Capture in-market travelers as they plan their spring and summer vacations. Reach potential customers as they migrate from awareness and consideration to buying airfare, hotels, and/or rental cars. Past purchase travel data can also help you tap into those audiences who make similar trips every year.

• Summer seasonal audience guide (PDF)

Back to School

Prepare for that back-to-school shopping surge with the right audience segments. A variety of categories ranging from school lunch supplies, clothing, technology, and others are available. We can help you capture the attentions of those shoppers and the brands they visit to ensure your products are added to the school shopping list.

• Back-to-School audience guide (PDF)

Black Friday & Cyber Monday

Kick-off the holiday shopping season with purchase-based audience segments built to meet the shopping preference of your targeted consumer, no matter if they shop offline or online.

• Black Friday/Cyber Monday audience guide (PDF)

Holiday

Reach holiday shoppers early as you plan for the gift-giving and shopping season. From heavy buyer audiences to last-minute deal shoppers, take advantage of Oracle's audience segments to target shoppers along their purchase journey, building awareness and product consideration.

• Holiday audience guide (PDF)