Oracle DataFox Data Management

Enrich customer profiles with entrusted company data

Enrich customer records with more than 70 firmographic data points and 68 types of real-time signals. Profile and classify your customer base, improve campaigns with niche segmentation, and enhance efficiency with rich data infused into workflows.

Data enrichment

Leverage core data building blocks to power your custom workflows. Use prebuilt sales cloud and marketing cloud integrations with Oracle Sales, Oracle Eloqua Marketing Automation, and Salesforce, or our APIs to deliver firmographics and unique business signals wherever they are needed.

Machine learning based anomaly detection

Leverage ongoing machine learning (ML) based anomaly detection and human validation to maintain the highest levels of data accuracy and data integrity at scale.

NLP-based data creation

Scan millions of company websites and more than 6,000 different news sources using natural language processing (NLP) to create company-level data points from unstructured text.

Grow your universe of customers

Find new companies that fit your unique criteria by applying more than 70 filters to the Oracle DataFox Data Management database of millions of companies. Expand your total addressable market and increase revenue by leveraging a larger prospect base.

Ideal customer profile modeling

Get insights on the most influential traits indicative of your best customers in order to create an ideal customer profile to better understand your prospective target audience.

Total addressable marketing (TAM) expansion

Easily locate net new accounts in the database based on your ideal customer profile and pull that account data directly into your systems.

Prioritize and score companies

Prioritize your universe of target companies with a scoring model that provides a consistent method for ranking prospect companies. Create a faster path to revenue by focusing on organizations with the highest potential first.

Account scoring model

Craft an account score to prioritize target accounts. Spend your time selling to the accounts that matter most.

Transparent and customizable

Determine the value of your inputs and visualize the makeup of each score with an account scoring model that’s completely transparent and customizable. Control the model yourself, at any time.

Monitor real-time company signals

Monitor news on prospects and identify when they hit key company milestones with real-time signal data in order to engage in more productive conversations with customers and prospects.

Real-time signal data

Leverage 68 types of real-time signal data on target companies for in-the-moment intelligence, helping you stay ahead of the competition.

Improve personalization

Knowing more about your prospects and customers allows you to contextualize outreach initiatives to them. Improve personalization by better understanding their changing business needs with event-triggered segmentations.