Turn every fan interaction into a moment that move

Powering every play, every guest, every moment. Oracle’s digital transaction platform connects every touchpoint—mobile ordering, payments, loyalty, and more—to deliver seamless, 360-degree fan experiences inside the venue and beyond.

Transforming the fan experience at every touchpoint

POS software

Simphony is a cloud native POS platform designed to power any sales channel within your venue.

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POS hardware

Built to withstand the intensity of even the most chaotic game days, Oracle’s POS hardware is robust, durable, and designed for high performance environments.

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Oracle Payments

Streamline transactions with Oracle Payments Cloud, a modern, flexible solution for payment processing.

Learn more about Oracle Payments

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Fan engagement and loyalty

Deliver fan-first experiences with Oracle CrowdTwist, a world-class engagement-based loyalty platform. Keep fans connected year-round with tailored rewards, personalized offers, and engagement campaigns.

Learn more about Fan engagement and loyalty

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ERP system

Streamline venue operations with Oracle NetSuite, a unified, cloud-based enterprise resource planning solution.

Learn more about ERP system

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Self-order kiosks

Streamline ordering and boost throughput with Oracle’s self-order kiosks. These intuitive kiosks empower fans to place orders quickly and accurately, reducing wait times and enhancing the overall guest experience.

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Engagement that goes beyond the venue

Bridges the full fan experience—from stadium entry to postgame—and empowers venues to personalize every interaction.

  • Frictionless payments—everywhere

    Accept tap-to-pay, mobile wallets, QR codes, and in-seat checkout—all securely processed through Oracle Payments. Streamline transactions at concession stands, retail shops, suites, and pop-ups with a single, unified platform.

  • Mobile and kiosk ordering

    Let fans order how and where they want—on their phones, from a kiosk, or with a quick scan from their seats. Reduce wait times and increase throughput during peak moments.

  • Loyalty that drives repeat visits

    Go beyond transactions. Oracle CrowdTwist rewards fans for everything—purchases, social shares, event check-ins, and more. Build year-round engagement with tiered programs, exclusive offers, and personalized perks.

  • In-suite and premium hospitality

    Give your VIPs and suite guests a premium experience with preorder menus, integrated payments, and custom requests—all accessible via mobile or concierge tablet.

  • Analytics and personalization

    Turn real-time data into action. Segment fans by behavior, spending, and engagement to deliver targeted campaigns, upsell offers, and better experiences every time they return.

Built for operational excellence

Smart stadium solutions for the modern venue

  • Venue operations management

    Simplify and automate redundant processes with Oracle’s purpose-built solutions.

  • Real-time insights

    Access data-driven insights to make smarter, more-informed decisions.

  • Digital transformation

    Stay ahead of the curve with innovative solutions designed for the ever-evolving sports and entertainment landscape.

Why Oracle for sports and entertainment

Oracle helps you turn every interaction into a moment that moves—powering seamless, personalized experiences across every channel, guest, and game day. Behind the cheers, there’s a platform built to move faster, connect deeper, and drive smarter decisions.

  • Cloud native architecture

    Built on Oracle Cloud Infrastructure for unmatched reliability, scalability, and security across your venue operations.

  • Simphony at the core

    A proven, enterprise-grade POS platform powering mobile, kiosk, in-seat, and suite ordering with real-time menu and inventory control.

  • Enterprise-grade payments

    Integrated and secure payment solutions that cover every touchpoint, including concessions, suites, and mobile checkout.

  • Loyalty that drives results

    Oracle CrowdTwist delivers omnichannel engagement that rewards behaviors, builds community, and grows lifetime fan value.

  • Connected digital commerce

    One platform to unify POS, payments, loyalty, and marketing—streamlining operations and enhancing every guest interaction.

  • Real-time intelligence

    Leverage live data to optimize staffing, personalize offers, and make smarter decisions that immediately impact revenue.

Spotlight on Oracle for sports and entertainment

  • Ebook: Get our Ultimate Guide to Fan Engagement and Loyalty with Oracle CrowdTwist

    Discover how omnichannel engagement and loyalty programs can help sports and entertainment businesses grow revenue and deliver seamless, delightful, and profitable fan experiences.

  • Ebook: The connected Fan Journey: From Beginning to Beyond

    Learn how to engage sports and entertainment fans year-round to elevate their experience inside and outside the venue with Oracle.

  • Webinar: How Technology is Unlocking Efficiencies at Scale and Empowering the Future

    Learn how the dynamic world of sports and entertainment is transforming the fan experience and simplifying venue management with connected solutions that offer built-in flexibility to meet diverse needs and service styles. Hear how Oracle and Invited Clubs are shaping the future with innovative, scalable technology.

See why our venue customers trust the Oracle POS system

  • Simphony Point of Sale systems will be employed to help Queensland Country Bank Stadium provide a top-end fan experience and meet the demand for quick mobile service.

  • With more than 19 restaurants and bars across the park and plans to open a brand new 650-seat restaurant, Europa Park relies on Simphony to unify the guest experience.

Future-proof your venue with Simphony POS integrations

The Simphony POS system, with its open API, scales with you and your venue as you test new technologies to determine what’s right for your business—today and in the future.

Get started with Oracle Restaurants