Oracle Customer Success—Jordan Petroleum Refinery

Jordan Petroleum Refinery Accelerates Its Supply Chain, Shortens Sales Cycles, and Improves Customer Service

Deploying the latest version of JD Edwards EnterpriseOne and integrated Oracle components has delivered efficiency to the very heart of our business—the upstream and downstream supply chain and customer relationships that truly differentiate us within the region, building trust and reputation, and driving our business forward.

— Abdelrahman Al Nugrush, CIO, Jordan Petroleum Refinery

The Jordanian Ministry of National Economy first recognized the potential of building a refinery in Jordan in 1952. The Jordan Petroleum Refinery is still the sole provider of all petroleum products for the local market, meeting the demand for energy in an economically, environmentally, socially responsible, and safe manner. It drives the development of many related fields, such as electricity, transportation, and construction, and prevents complete dependence on costly imported petroleum products. The Jordan Petroleum Refinery contributes to the national economy by enhancing foreign currency reserves, providing job opportunities to thousands of Jordanians, and opening doors to new industries. It also serves as a source of skilled labor and well-trained personnel for neighboring Arab refineries.

The Jordan Petroleum Refinery is a vibrant, integrated, and diversified regional energy company admired for its performance, competitiveness, and the quality of its products and services. The company is expanding operations and diversifying its range of activities through different partnerships to broaden its marketing network, while continuing to focus on constant innovation and the enhancement of productivity, quality, and profitability of the business.

Business Challenge

Make the business more agile and improve anywhere, anytime employee productivity by providing a web interface for all integrated enterprise resource planning (ERP) and customer relationship management (CRM) business processes
Enable consistent business planning by connecting all sites in the region to one ERP/CRM system that is automatically updated to provide one consistent record of refined petroleum production output, market demand, and purchase transactions

Archive historical customer data as part of the upgrade project, dramatically reducing volume of local storage, and, consequently, reducing the regular data-backup window requirements
Enable the Arabization of ERP and CRM applications by upgrading to a system capable of adapting to local conventions in usability, interface, and terminology
Maintain official vendor support and gain the latest modular, technological functionality by updating its ERP suite to the latest, optimized version

Opened up more opportunities for sales to existing customers and prospects and accelerated petroleum production and time-to-market by integrating Oracle WebLogic Server and JD Edwards EnterpriseOne 9.0—providing a web interface to allows prospective buyers to gauge available volumes of petroleum products, rather than having to directly contact Jordan Petroleum Refinery sites for this information
Differentiated the company by improving customer account and sales experience through the superior automation and tight integration of JD Edwards EnterpriseOne modules, enabling the company to reduce the size of its dedicated customer-facing teams across the business’s nine sites by an average of 80% and reallocate staff more strategically

Aided consistent business planning and streamlined onboarding new work sites—such as a remote mine or drilling field—by configuring JD Edwards EnterpriseOne to present a single, automated version of all processes and records pertaining to customers, including sales, billing, and delivery of petroleum products, together with other supply-chain information
Improved cash flows and customer satisfaction by reducing the typical order-to-sales cycle from approximately two days to just a few hours by using JD Edwards EnterpriseOne to streamline order processing and maintain visibility and tracking control throughout the order lifecycle
Accelerated daily data backups from eight hours to just three hours and freed up local storage and processing resources by archiving 80% of legacy data while upgrading to the latest JD Edwards EnterpriseOne components
Made ERP and CRM applications more user-friendly by configuring and deploying Arabization-friendly code developed by Oracle for the latest version of JD Edwards EnterpriseOne—enabling right-to-left screen reading, reversed menus, and the use of Arabic technical terminology

Why They Chose Oracle

Jordan Petroleum Refinery’s main line of business is refining and selling bulk petroleum products. The company strongly believes that Oracle’s JD Edwards EnterpriseOne is the most robust and flexible ERP system available to help it increase efficiency by automating sales, transportation, purchasing, and bulk-stock operations in a manner that is highly visible and tightly integrated with all financial processes.

As a petroleum refinery, we have extensive upstream and downstream operations that constitute the core business of the company. After extensive evaluation of ERP solutions offered by Oracle and other vendors, we found that JD Edwards EnterpriseOne’s supply-chain modules offered the best possible technical approach to automating our operations and addressing the complex business requirements frequently encountered in the oil and gas industry.

— Abdelrahman Al Nugrush, CIO, Jordan Petroleum Refinery

Execution

Jordan Petroleum Refinery adopted Oracle’s standard implementation process to upgrade its existing JD Edwards EnterpriseOne footprint to Release 9.0. The company’s internal IT team carried out the upgrade project with the support of Oracle Specialized Partner Global Technology Solutions to complete the phased deployment in just 12 months—going live in January 2013. Through its extensive JDE experience accumulated over a decade, the IT team was able to maintain business continuity, all product production, and full revenues throughout the duration of the upgrade.