Create more closed-loop marketing and sales activities and manage cross-channel B2B marketing campaigns that nurture leads across each stage of the buying process. A best-in-class B2B marketing automation solution, Oracle Eloqua Marketing Automation offers campaign design, advanced lead scoring, real-time firmographic data, and integrated sales tools.
See how to create, personalize, launch, and manage marketing campaigns quickly and easily using Oracle’s marketing automation capabilities, within our B2B marketing suite.
Discover why Oracle Eloqua helps increase lead volume and velocity, unify marketing and sales, and drive more revenue.
Create dynamic campaigns that will intrigue buyers and intelligently adapt the experience based on a buyer’s real-time activities at every stage of the customer journey.
Respond to unpredictable customer journeys. Eloqua can listen for key activities and adapt the experience or move customers to a different campaign to better match their interests.
Easily create multi-step or simple campaigns in minutes using an intuitive drag and drop interface that spans multiple channels, such as email, display search, web, video and mobile.
Use SMS messages to send event reminders, important product updates, and invitations to provide feedback. Add SMS to Eloqua campaigns to improve customer convenience and personalize experiences based on digital behaviors. Turn leads into customers with two-way long/short codes or link tracking features. Track sends and deliveries with detailed SMS overview reports that come preconfigured or easily build custom reports for your SMS analytics needs.
Save time by using Eloqua’s Program Canvas to automate repetitive manual tasks. Simplify and extend your data workflows with program triggers such as changes in lead score or gaining a new contact.
Send emails when they are most likely to be opened. Eloqua assesses historical data to determine the optimal time for a contact to receive an email so you can send emails on the preferred day and time for each customer.
Unite behavioral and firmographic data from multiple sources to build, filter and segment audiences so you can precisely target individuals with rich customer profiles based on specific attributes, interests and geography.
Connect with the right person based on who they are and what they're doing. Your teams will never hit a limit when segmenting customers in Eloqua.
Assemble segments for targeting using unlimited data from CRMs, web visits, internal systems, and third-party platforms. Add custom objects and filter using implicit or explicit data to deploy relevant personalized experiences.
Filter Eloqua contacts based on profile, account and activity data, and use CRM and other system data to dynamically update lists.
Access real-time streaming data using feeder apps to trigger retargeting messages for a known contact. Based on behavior, move contacts into a more appropriate experience using specific rules within Program Canvas.
Automate lead scoring that updates in real-time across multiple campaigns and business lines. Improve sales readiness with quality leads that can be delivered to sales in minutes.
Score leads on both customer profile data and activity data to create dynamic non-linear lead scores. Our model allows for real-time adjustments based on the most recent and relevant activity to ensure the highest accuracy.
Run sophisticated lead-scoring models concurrently and that scale automatically for as many products or campaigns as you require. Scoring models are easily updated without the help of IT.
Don’t just calculate customer fatigue levels. Activate it to use as intelligence that powers the next best action you take with each contact. With AI built into Oracle Eloqua’s core processes and workflows, contact fatigue data becomes a powerful tool, allowing you to use automated processes to better target and manage your email campaigns.
Identify your most engaged accounts using Eloqua’s account engagement scoring. Use account scoring for granular audience targeting and content personalization. Learn which products and content are the most interesting to your accounts with the intelligence dashboard so you can take the best next action.
Improve email open rates by predicting the best time to send contact contacts emails and how those emails will perform with a particular subject line. When used with fatigue insights, you can optimize overall email engagement across all campaigns.
Design and create compelling emails, landing pages and forms that engage your customers to interact with your brand and efficiently manage content assets across teams and campaigns.
Build beautiful, responsive emails, landing pages and forms without needing to use HTML code or get help from IT or agencies.
Leverage brand-compliant reusable blocks of content for campaign assets. Blocks of content can be saved, re-assembled and edited to meet the unique needs of multiple internal teams or campaigns saving valuable time and resources.
Create dynamic content for emails or landing pages that adapts and personalizes the messaging based on customer preferences, location or other specific information tied to the recipient.
Use historical email open data to measure the success of a subject line based on those previously used and leverage these insights to optimize new subject lines for better open rates.
Progressively profile prospects and leads using interactive forms and hidden fields, easily created without the need for code. Improve conversion rates by eliminating the need to ask for more information.
Bring marketing and sales closer together through unified buyer and account intelligence. Identify, prioritize, and track high-value opportunities and top-tier accounts across the sales cycle.
Enable your sales team to engage prospects directly with brand-approved email communications using Eloqua’s Engage. Engage can be accessed in either the CRM, within a Microsoft Outlook account, or the mobile app, and communications are tracked in the system.
Share contacts’ marketing activity, account, and profile data with sales in real time. View scores and profiles to identify sales readiness in a CRM, Microsoft Outlook Add-in, Google Chrome pop-up browser, or our mobile app.
View additional third-party information within Profiler to help identify high-potential buyers and drive engagement. Access data from integrations with some of our top partners such as LinkedIn, 6thSense, and other ABM vendors.
Use our modern and secure cloud apps for Salesforce and Oracle Sales to easily configure and connect your CRM and Eloqua. Prioritize and route the most engaged leads in minutes, instead of hours or days. Use lead engagement to automate the management of Salesforce-based tasks and campaigns.
Accurately track and measure business impact with detailed marketing reports and dashboards. Oracle Eloqua provides flexible and powerful out-of-the-box reporting to help you understand exactly how your programs are performing.
Get a holistic view of your Eloqua instance to monitor overall system health all in one place. View all activity and usage metrics including bulk API activity, native CRM activity, email sends, form submissions, page views and more.
Monitor campaign activity and performance for all campaigns. Compare performance of campaigns and view outbound/inbound activity and response rates.
Access a comprehensive overview of the performance of emails sent within a specified time frame. View metrics such as email opens, clickthroughs, form submissions, and more.
Visualize the aggregated engagement of accounts and identify those that are highly engaged. Build custom account analytics to better understand performance of your account based marketing campaigns.
See how sales opportunity revenue is attributed to marketing campaigns so that you can analyze your overall campaign revenue performance (ROI) to identify the best and worst performing campaigns.
This extensible and scalable platform was built from the ground up to support your business now and scales effortlessly as it grows.
Access more than 500 prebuilt, vetted integrations that give you the functionality of real-time data flows. Our extensive Marketing AppCloud partner applications directory allows you to control and configure integrations without IT support.
Collaborate with our full-service Oracle Consulting Services organization to augment your team’s capabilities and resolve any outstanding digital marketing needs.
Provide your regional or global teams with Eloqua training and certifications via Oracle University to ensure your organization’s immediate success.
How marketing automation works to make your marketing processes more effective.
“After only 10 months, we generated a minimum of a 30% increase in our MQL to opportunity rate—not to mention the wider business benefits that come from having real control and visibility of the end-to-end leads process.”
Lindsay Mitchell, Global Lead Customer Engagement and Care, Philips
Unify customer data in Eloqua to respond to your buyers’ signals with orchestrated campaigns that engage and convert.
Use the AI-enabled capabilities within Eloqua Marketing Automation to make sense of data and leverage it to create relevant, personalized journeys for every customer and prospective customer in the moment and at scale. Automate data collection and to make strategic decisions.
Identify your key accounts and enrich contacts with account data for better accuracy when scoring and prioritizing.
Extend marketing processes easily with prebuilt, vetted integrations of essential custom objects and data, without the need for IT intervention.
Maintain clean and complete data across multiple regions and instances. Integrate the contact washing machine app to maintain a clean contact database with the ability to integrate with multiple CRMs.
Vanessa Denice, Content Marketing Manager, Oracle
Working with research firm Ascend2, Oracle gathered insights from 853 marketers across the US, Canada, India, and the UK who represent organizations in various industries and marketing channels. We compiled the results into a new report, “Marketing trends 2022: Marketers tell all about successes, struggles, and solutions.” The report reveals interesting insights into the biggest challenges and opportunities of the year.
Continue reading to learn about the five findings that stood out.Read the complete post
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Explore Topliners for peer collaboration, information sharing, and needed tools. Ask questions, comment, and learn more about Oracle Eloqua Marketing Automation, other Oracle Marketing products, and related technologies.
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Marketing automation software automates processes to make it easier to plan, coordinate, manage, and measure the results of marketing campaigns across channels, including email, web, display, search, and social. By automating processes, the software makes marketing more effective.
Audience segmentation and targeting
Gain insights from disparate ad tech and mar tech systems
Loyalty and engagement marketing
Gartner, Magic Quadrant for B2B Marketing Automation Platforms, 20 September 2023, Rick LaFond, Jeffrey L. Cohen, Matt Wakeman, Jeff Goldberg, Alan Antin
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