Oracle Marketing

Meaningful connection begins with knowing your audience. Oracle Marketing is an AI-powered, complete marketing suite that enables marketers to unify customer data from all sources and activate personalized, multichannel campaigns through an easy-to-use interface. Nurture and engage highly targeted audiences, generate conversation-ready opportunities for sellers, and build lasting customer relationships.

 

Explore Oracle Marketing

Know your customers, predict their needs, and activate across channels

Oracle Unity Customer Data Platform turns customer data silos into actionable, trusted customer profiles to produce business outcomes such as improved customer acquisition, engagement, and loyalty.

Features
  • Comprehensive customer intelligence from front- and back-office sources
  • Unified account and customer profiles
  • Enterprise-level scale and performance
  • Advanced audience segmentation
  • Ready-to-run AI/ML models and advanced analytics
  • B2B, B2C, and industry-specific data models
  • Journey orchestration
  • Real-time personalization

Orchestrate personalized engagements for buying groups

Design and execute account-centered, multichannel campaigns across various online and offline channels and throughout each buyer journey stage.

Features
  • Cross-channel campaign orchestration
  • Email and SMS marketing
  • Targeting and segmentation
  • Lead and account scoring
  • Account-based marketing
  • Content and asset management
  • Built-in AI and advanced analytics
  • Measurement and reporting

Engage and convert through real-time personalization at scale

Build contextually relevant, multichannel marketing campaigns tailored to individual customer interests and preferences at scale.

Features
  • Personalized journey orchestration
  • Multichannel campaign execution
  • Email and mobile marketing
  • Segmentation and targeting
  • Testing and optimization
  • Advanced intelligence and analytics

Build meaningful relationships beyond the point of transaction

Deepen customer relationships, improve customer retention, and increase profitability through loyalty and reward systems.

Features
  • Omnichannel customer loyalty
  • Customized program design
  • Rewards management
  • Reporting and analytics
  • Integration with Oracle Marketing for segmentation and personalization
  • Integration with Oracle industry solutions

Find out why Oracle Marketing is a Leader

Oracle is the only Leader in Forrester Wave for B2B Customer Data Platforms

Find out why Oracle is the only Leader.

Oracle is a Leader in Gartner® Magic Quadrant for B2B Marketing Automation Platforms

Find out why Oracle is a Leader for the 11th consecutive year.*

AI-powered marketing suite for precision revenue growth

  • Unify and activate your customer data

    Unify customer data from all sources, apply intelligence at scale, and use insights to make every interaction matter for each individual.

  • Execute sophisticated marketing orchestration

    Empower marketers to orchestrate sophisticated campaigns and seamless customer experiences with ready-to-run AI models and award-winning UI.

  • Accelerate revenue with unified marketing and sales

    Streamline collaboration between marketing and sales to increase overall effectiveness and drive recurring and account-centric revenue generation.

  • Connect your marketing ecosystem and beyond

    Break down marketing silos and connect to sales cloud, service cloud, and back-office applications to provide consistent experiences throughout the customer lifecycle.

Oracle Marketing customer successes

View more customer successes

Learn why companies across every industry use Oracle Marketing to deliver timely, personalized, multichannel customer experiences.

Oracle Marketing resources

Check out new innovations in Oracle Marketing

Learn what’s new in your Oracle Marketing cloud service and plan for quarterly updates.

See why Oracle Marketing is a leader

Oracle CX goes beyond email marketing to deliver experiences tailored to each customer’s expectations in real time.

Develop your Oracle Marketing skills

Oracle University provides learning solutions to help build cloud skills, validate expertise, and accelerate adoption. Get access to free basic training with the Oracle Learning Explorer program.

Explore additional learning resources

The Oracle Playbook series

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* Gartner, Magic Quadrant for B2B Marketing Automation Platforms, 20 September 2023, Rick LaFond, Jeffrey L. Cohen, Matt Wakeman, Jeff Goldberg, Alan Antin

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle.

GARTNER is a registered trademark and service mark, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.