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Oracle Marketing

Accelerate business growth and brand loyalty. Oracle CX Marketing (part of Oracle Cloud CX) is an integrated portfolio of digital marketing solutions that help B2B and B2C marketers use real-time intelligence and customer signals to deliver personalized experiences.

Oracle CX Marketing
Elevating Customer Experiences with Vitamix and Oracle CrowdTwist

Watch the replay to learn how Vitamix designed a loyalty program that transcends traditional spend-to-get programs and engages loyal customers.

Oracle Cloud CX Virtual Summit - Get Inside the Minds of Marketing Leaders

Join this exciting virtual event for Marketers on February 9th: Learn from 10+ great customer speakers on how to master customer signals and deliver hyper-personalized experiences effectively.

Gartner Report: Magic Quadrant for CRM Lead Management 2020

Once again, Gartner named Oracle a Leader. Oracle was recognized for its completeness of vision and ability to execute.

Why Choose Oracle Marketing?

Unify your customer data

Connect customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual.

Learn how a customer intelligence platform can help

Unify your customer data

Deliver relevant experiences in real time

Collect data from more places, apply intelligence at scale, and use insights to deliver personalized experiences in the moments that matter.

Get closer to your customers (1:32)

Deliver relevant experiences in real time

Easily execute sophisticated marketing

Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences.

Watch the PETstock story (2:01)

Easily execute sophisticated marketing

Explore Oracle Marketing

Marketing automation solutions for personalized B2B marketing

Target high-value accounts and individuals, optimize lead generation and progression, boost customer retention and growth, and ensure consistent, personalized messaging across all channels and geographies.

Featured Products

Data-driven campaign management for B2C marketing professionals

Stop wondering what your customers are trying to tell you. Easily activate unlimited, real-time behavioral data to deliver up-to-date, relevant experiences to every individual to increase revenue and drive growth.

Featured Products

View more customer successes

CX Marketing customer successes

With a data-first approach, Oracle helps marketing leaders deliver relevant, timely, and connected experiences to their customers wherever and however they choose to engage.

Kraft Heinz
DocuSign tailors its marketing strategy to each type of customer with Oracle CX Marketing

DocuSign tailors its marketing strategy to each type of customer with Oracle CX Marketing

October 26, 2020

Change the Game with Oracle Eloqua's AI for Marketers

Jennifer Wagner, Sr. Product Marketing Manager, Oracle

Oracle's made significant investments in AI to reduce the chronic areas of pain for marketers. Thus, we are excited to announce the launch of Oracle Eloqua's Advanced Intelligence, a true game changer for B2B marketing.

Featured blogs

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CX Marketing delivers business value for marketers

  • Recognize your customers anywhere

    Recognize each customer across all their interactions with your brand so you can engage with them in a consistent and personalized way.

  • Adapt to unpredictable customer journeys

    Improve customer engagement by delivering experiences that adapt in real time to the complexity and unpredictability of customer behaviors.

  • Predict and deliver on customer needs

    Harness the value of AI to engage with customers at the time that’s right for them, on their preferred channel, and with the right message, every time.

  • Connect your marketing ecosystem and beyond

    Break down marketing silos and connect with sales, service, and back-office applications to provide consistent experiences throughout the customer lifecycle.

CX for Marketing


Release Readiness

CX Marketing release readiness

Get up to speed on the latest release of B2B Marketing (Eloqua) and B2C Marketing (Responsys) and ensure that your upgrade is a success. Review the latest features, including capability overviews, business benefits, setup considerations, and usage tips.


Personalized Marketing in the Experience Economy

View the replay of our August 6 Cloud CX Virtual Summit. Visualize your path to B2C and B2B marketing excellence.

Cloud learning

Develop your CX Marketing skills

Oracle University provides learning solutions to help build cloud skills, validate expertise, and accelerate adoption. Learn more about training and certification you can rely on to ensure your organization's success.

Topliners for Oracle Eloqua

Topliners for Oracle CX Marketing

Part of the Oracle Community, Topliners for Oracle CX marketing is a content-rich, engaging, and interactive space to share information, questions, and comments about Oracle CX Marketing products and related technologies.

Additional information

Support and Services

Cloud Marketplace

Power innovation with partner applications and services available through the Oracle Cloud Marketplace. Find the most comprehensive list of apps for sales, service, marketing, and more.

Get started

Request a demo

See what Oracle Marketing can do for you.

Take a tour

Explore Marketing and other Cloud CX applications on your own.


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Contact sales

Talk to a team member about Oracle Marketing.