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Oracle CX Marketing

Accelerate business growth and brand loyalty. Oracle CX Marketing (part of Oracle Cloud CX) is an integrated portfolio of digital marketing solutions that help B2B and B2C marketers use real-time intelligence and customer signals to deliver personalized experiences.

Oracle CX Marketing
Oracle Live: The Time Is Now—Recapture Growth with Oracle Cloud Applications

Join Steve Miranda on September 29 as he explores why now is the time to outpace change. Leading companies will share how they are responding to this time of uncertainty by pivoting forward and embracing continuous innovation.

The Forrester Wave™: Email Marketing Service Providers, Q2 2020

Oracle's a leader again in Forrester's latest assessment of top email marketing vendors. We believe Oracle is recognized for empowering marketers to understand each individual customer and respond to their unique needs.

Gartner Report: Magic Quadrant for CRM Lead Management 2020

Once again, Gartner named Oracle a Leader. Oracle was recognized for its completeness of vision and ability to execute.

Why choose Oracle CX Marketing?

Unify your customer data

Connect customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual.

Learn how a customer intelligence platform can help

Unify your customer data

Deliver relevant experiences in real time

Collect data from more places, apply intelligence at scale, and use insights to deliver personalized experiences in the moments that matter.

Get closer to your customers (1:32)

Deliver relevant experiences in real time

Easily execute sophisticated marketing

Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences.

Watch the PETstock story (2:01)

Easily execute sophisticated marketing

Explore CX Marketing

Marketing automation solutions for personalized B2B marketing

Target high-value accounts and individuals, optimize lead generation and progression, boost customer retention and growth, and ensure consistent, personalized messaging across all channels and geographies.

  • Marketing automation
  • Lead management
  • Targeting and segmentation
  • Account intelligence
  • Personalization and testing
  • Loyalty and engagement
  • Content management
  • Customer data platform
  • Data management platform

Data-driven campaign management for B2C marketing professionals

Stop wondering what your customers are trying to tell you. Easily activate unlimited, real-time behavioral data to deliver up-to-date, relevant experiences to every individual to increase revenue and drive growth.

  • Cross-channel campaign management
  • Campaign optimization and analytics
  • Audience segmentation
  • Personalization and testing
  • Loyalty and engagement
  • Content management
  • Customer data platform
  • Data management platform

Orchestrate intelligent campaigns

Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.

  • Advanced data management
  • Segmentation and targeting
  • Adaptive campaign orchestration
  • Asset creation and management
  • Lead management and scoring
  • Sales and marketing alignment (ABM)
  • Marketing measurement
  • Open, extensible platform
  • Enterprise-ready and scalable

Easily manage B2C campaigns

Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.

  • Real-time, responsive marketing
  • Cross-channel consistency
  • Email, SMS, MMS, push, in-app, and beyond
  • Targeting and segmentation
  • Actionable analytics and insights
  • Cross-channel A/B and multivariate testing
  • Customer journey orchestration
  • Simplified dynamic content management
  • Collaboration and process management
  • Enterprise scalability
  • Purpose-built AI
  • Advanced professional services

Optimize and personalize digital experiences

Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.

  • Real-time personalization
  • Content and product recommendations
  • Predictive insights
  • A/B and multivariate testing
  • Multipage funnel testing
  • Cross-device campaigns
  • Single-page application support
  • Heatmaps, powered by Infinity
  • Mobile app optimization
  • Next-generation visual editor
  • Enterprise-level performance
  • Market-leading security
  • Prebuilt integrations

Streaming behavioral intelligence and real-time decision-making

Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment.

  • Real-time behavioral data streaming
  • Intelligence applied to data collected
  • AI- and machine-learning–driven predictions
  • Multichannel behavioral data collection
  • Data augmentation and object stitching
  • Individual, customer digital behavior profiles created
  • Personalization and recommendations (product, content, offers)
  • A/B, multivariate testing, and heatmaps
  • Behavior pattern querying to derive segments
  • Digital analytics and cross-channel insights
  • Data utilization and activation at scale
  • Enterprise-level performance and security
  • Funnel analysis to help understand customer journeys
  • Customer outreach actions (targeting, retargeting) suggested

Easily segment audiences and increase performance

Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.

  • Agile audience assembly
  • Priority-based waterfall segmentation
  • Integration with Oracle Data Cloud
  • Data enrichment and management
  • Audience analysis
  • Campaign performance analytics
  • Customer data activation
  • Audience data visualization
  • Drag-and-drop user interface
  • Bidirectional Responsys integration
  • Integrated AI

Drive engagement and loyalty marketing

Oracle CrowdTwist helps brands create loyalty through the creation of customized and strategic engagement and reward programs. Gather and leverage valuable first-party data, add value and differentiation, drive purchase frequency, deepen customer relationships, and increase customer lifetime value.

  • Multichannel engagement opportunities
  • Customized program design
  • Flexible integrations and campaigns
  • Personalized experiences
  • Rewards management, sourcing, and fulfillment
  • Analytics and reporting
  • 360-degree customer view
  • Easy-to-use interface
  • Scalable, cloud-based SaaS platform

Create intelligent content faster

Oracle CX Content helps you deliver consistent experiences across your CX applications and channels. Create personalized content faster and at scale with the power of AI.

  • Universal Asset Hub
  • Digital asset management
  • API-first, headless architecture
  • Smart automated tagging
  • Smart content authoring
  • Collaboration and workflow
  • Integration with Oracle and third-party applications

Gain comprehensive, dynamic customer insight

Oracle Unity brings together online, offline, and third-party customer data sources to create a single, dynamic view of the customer. With built-in AI and machine learning (ML), Unity delivers timely intelligence across marketing, sales, and service.

  • Unified customer profile
  • Smart segments for real-time personalization
  • Ad channel activation
  • Actionable customer analytics
  • Martech integration for seamless experiences
  • Identity resolution
  • Data enrichment
  • Configurable data models
  • Industry-specific schema
  • Delivery optimization

View all customer successes

CX Marketing customer successes

With a data-first approach, Oracle helps marketing leaders deliver relevant, timely, and connected experiences to their customers wherever and however they choose to engage.

Kraft Heinz
DocuSign tailors its marketing strategy to each type of customer with Oracle CX Marketing

DocuSign tailors its marketing strategy to each type of customer with Oracle CX Marketing

September 3, 2020

Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2020

Andrea Tucker, Director of Product Marketing, Oracle CX Marketing

Oracle has once again been named a Leader in Gartner’s Magic Quadrant for CRM Lead Management 2020. Oracle was recognized as a Leader for both our completeness of vision and ability to execute for our customers.

Featured blogs

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CX Marketing delivers business value for marketers

  • Recognize your customers anywhere

    Recognize each customer across all their interactions with your brand so you can engage with them in a consistent and personalized way.

  • Adapt to unpredictable customer journeys

    Improve customer engagement by delivering experiences that adapt in real time to the complexity and unpredictability of customer behaviors.

  • Predict and deliver on customer needs

    Harness the value of AI to engage with customers at the time that’s right for them, on their preferred channel, and with the right message, every time.

  • Connect your marketing ecosystem and beyond

    Break down marketing silos and connect with sales, service, and back-office applications to provide consistent experiences throughout the customer lifecycle.

CX for Marketing


Release Readiness

CX Marketing release readiness

Get up to speed on the latest release of B2B Marketing (Eloqua) and B2C Marketing (Responsys) and ensure that your upgrade is a success. Review the latest features, including capability overviews, business benefits, setup considerations, and usage tips.


Personalized Marketing in the Experience Economy

View the replay of our August 6 Cloud CX Virtual Summit. Visualize your path to B2C and B2B marketing excellence.

Cloud learning

Develop your CX Marketing skills

Oracle University provides learning solutions to help build cloud skills, validate expertise, and accelerate adoption. Learn more about training and certification you can rely on to ensure your organization's success.

Customer community

Topliners for Oracle CX Marketing

Part of the Oracle Community, Topliners for Oracle CX marketing is a content-rich, engaging, and interactive space to share information, questions, and comments about Oracle CX Marketing products and related technologies.

Support and Services

Cloud Marketplace

Power innovation with partner applications and services available through the Oracle Cloud Marketplace. Find the most comprehensive list of apps for sales, service, marketing, and more.

Get started

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Contact us

Talk to a team member about CX Marketing.