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Capture real-time digital behavioral data and use it to engage customers at the right moment, with the right message. Oracle Infinity brings in and connects online behavioral data and delivers actionable insights and intelligence to your applications in real time.
Discover Oracle Infinity in this product tour.
Stream your online behavioral data into one, unified location. Remove any silos around your data, apply intelligence to it, and use it to positively impact each stage of the customer journey.
Set up your Oracle CX tag so data can flow into Oracle Infinity. This new tag works across various Oracle CX applications, so you can set up your site once, and then need fewer tags running to have a complete digital picture across applications.
Stream data while a person is still visiting your digital property. Oracle Infinity observes sessions while they’re happening in real time.
Gain an individual-level view of each customer’s online behavior across all of their digital channels.
Use the new, intelligent decision-making capabilities in Oracle Infinity to see what recommended actions could be taken with customers.
Gain insight into past, current, and anticipated customer behaviors as part of their journey. Utilize flexible reporting options around all of the data related to what actions a customer took and who they are.
Apply probability scores to predict the likelihood customers will reach a specific objective or conversion event. Take advantage of built-in, real-time decision making with intelligence applied to past customer behaviors.
Get your nontechnical and technical users up and running quickly. Oracle Infinity makes it easy to understand what capabilities are available and how to take advantage of them.
Use your online behavioral data and the intelligent recommendations made by Oracle Infinity to take real-time actions that result in better customer experiences (CX).
Specify what steps should occur when certain trigger conditions are met.
Leverage in-session behavior to provide content personalized for each customer. Improve their experience as well as outcomes across channels and areas of your business.
Configure, deploy, and inject real-time recommendations tailored for each customer based on machine learning algorithms.
Take advantage of user-friendly, intuitive connectors into Oracle Responsys campaign management and Oracle Eloqua marketing automation, as well as Webhook and SFTP connectors for integrations with third-party systems.
Harness customer behaviors as they happen and use them to optimize customer experience.
Use a system that will grow with you. Built on an innovative, big data platform, Oracle Infinity is a digital intelligence solution that offers unparalleled data collection and accessibility.
Gather data about each customer at an individual level to better understand behaviors and deliver more personalized experiences.
Take advantage of built-in integrations, customizable APIs, and data streaming to easily embed rich behavioral data into your marketing ecosystem.
The old ways of capturing, processing, and reporting on customer data are no longer sufficient, as three significant developments are creating a new paradigm: 1. The need for highly relevant and contextual customer experiences, 2. Channel proliferation and the Internet of Things (IoT), and 3. Concerns about data security. Oracle Infinity is built to handle data from most any device and aggregate data together in real time to analyze and feed action systems instantly.Read the complete post
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The CX Marketing Help Center provides you with product documentation and videos to help you become successful with Infinity and related CX Marketing applications. Learn about what’s new, user basics, and how to get started.
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