Carousell Trades Used Accounting System for NetSuite-Powered Efficiencies
One of Asia’s leading recommerce marketplaces leverages the power of the suite to consolidate financials, improve reporting, and increase efficiency as it expands
SuiteConnect, Singapore —8 April, 2025
Carousell, a leading multi-category classifieds and recommerce platform in Greater Southeast Asia, is using Oracle NetSuite to support its mission to make secondhand the first choice for everyone. With NetSuite, Carousell has been able to take advantage of an integrated business suite to streamline financial processes, improve reporting and insights, and increase operational efficiency across its 7 key markets.
Founded in August 2012 in Singapore, Carousell experienced significant demand and soon expanded into Hong Kong, Indonesia, Malaysia, the Philippines, and Taiwan. To support its growth trajectory, Carousell needed to replace its small business accounting system with a comprehensive and scalable business management suite to streamline processes and improve visibility. After careful evaluation, Carousell chose NetSuite as its new enterprise resource planning (ERP) system.
“We needed an ERP system that can grow with us and meet the diverse needs of multiple markets as we scaled,” said JJ Ang, CFO, Carousell Group. “With NetSuite, we have been able to standardise and automate financial processes across all the markets we operate in to accelerate reporting and improve decision-making as we expand.”
With NetSuite, Carousell has been able to integrate its financial operations to increase productivity, reduce costs, and expand insights. For example, NetSuite OneWorld has enabled Carousell to leverage robust multi-currency and multi-language capabilities and comply with local tax and reporting regulations across its global business.
“Carousell handles a growing volume of transactions each month, connecting buyers and sellers across a diverse range of products and categories, including cars, lifestyle, gadgets, and fashion accessories,” said Amit Suxena, Head of Asia, Oracle NetSuite. “With NetSuite and its embedded AI capabilities, Carousell has embraced automation as it scales its business to expand insights, accelerate and bolster decision-making, and strengthen its position as a leading recommerce marketplace in Asia.”
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About Carousell
Carousell is a multi-category classifieds and recommerce marketplace that makes selling as easy as taking a photo, buying as simple as chatting. Carousell is available in Singapore, Hong Kong, Indonesia, Malaysia, the Philippines and Taiwan. The Carousell marketplace has a diverse range of products across a variety of categories, including cars, lifestyle, gadgets and fashion accessories. To increase the trust and convenience in buying and selling secondhand, Carousell has launched recommerce programmes such as the Carousell Certified programme that allows users to buy secondhand items that have been inspected, and Sell to Carousell programme that allows users to sell directly to Carousell for instant cash. Download the app for iOS or Android, and visit http://www.carousell.com for more information.