Wholesale Distribution

Delight your customers and drive growth with Oracle’s unified solution for wholesale distribution. From omnichannel ordering to final delivery, we integrate your front- and back-office processes to help you boost efficiency and scale effectively.

Oracle a Leader in 2023 Gartner® Magic Quadrant for Warehouse Management Systems

Find out why Oracle was named a Leader in the Gartner Magic Quadrant for Warehouse Management Systems for the 8th consecutive year.*

Digitally Transforming Wholesale Distribution

Learn how business leaders leverage technologies to outpace the competition.

Welcome to the “Retailization” of Wholesale Distribution

Explore the changing shape of wholesale distribution.

Modernizing lead-to-cash for sustained profitability

Learn more about transforming your organization’s lead-to-cash process.

Featured wholesale distribution products

Boost customer satisfaction

Maximize perfect order fulfillment and adopt new selling models with integrated quote-to-cash solutions.

Optimize profit margins

Automate trade promotion management, rebate management, and the financial close to maximize profit margins.

Improve supply chain resilience

Enhance visibility across business processes to drive better decisions, planning, and execution.

Enhance operational efficiency

Lower costs and optimize sustainability in the distribution process with AI-embedded solutions.

Oracle solves the most complex problems for wholesale distributors

Outpace the competition with new business models

With industry convergence, wholesale distributors need to prepare for M&A-driven growth by simplifying and modernizing their IT applications and infrastructure. By replacing legacy solutions with an automated and integrated solution, you can easily scale and pivot to higher-margin business models with new services, improving the customer experience and gaining a competitive advantage.

Optimize profit margins with intelligent process automation

Wholesale distributors often run at large volumes with costly, employee-intensive operations. Process automation can help you boost speed, productivity, and operational efficiency. By automating order fulfillment, rebate program management, and warehouse and transportation management, you can proactively manage your complex mix of channels, products, pricing, profit margins, and operations while reducing order-to-cash cycle time.

Improve supply chain resilience

Distributors must respond quickly to ever-changing demand, supply, and market conditions. With an integrated, connected supply chain, you can create a resilient operating network. Optimize operations and enhance visibility across business processes to make better decisions around supply planning, procurement, inventory, demand forecast, logistics, and workforce planning.

Enhance customer satisfaction and operational efficiency with connected logistics

Distributors can no longer rely on the traditional “pick, pack, and ship” model to keep their customers happy. B2B buyers now want a digital, B2C customer experience—perfect order and delivery, direct to consumer, omnichannel, and subscriptions. Leverage AI-embedded, analytics-based connected logistics solutions to manage perfect delivery and increase customer satisfaction.

Elevate the employee experience to attract and nurture talent

Distributors need strong recruiting, HR, and talent management tools to address the shortage of qualified talent to meet today’s automation-driven distribution. A unified finance, supply chain, and HR platform can help you improve recruitment and retention and optimize workforce planning.

Discover how wholesale distributors innovate with Oracle

“We chose Oracle for both its functionality and its roadmap. The modular product set will allow us to deliver benefits, manage risk, and build confidence in the strategy from the very start.”

Roger Connett

IT Director, Wolseley

Trending topics in wholesale distribution

How distributors are becoming more profitable and innovative

Read the ebook (PDF)

Perfect delivery: The new rules for survival, innovation, and growth

Read the report (PDF)

How AI and automation help customers optimize supply chain management

Read the press release

Cloud helps wholesale distributors boost revenue and optimize their workforces

Derek Gittoes, Vice President, SCM Product Strategy, Oracle

As wholesale distributors continue to navigate a wide range of ongoing global supply chain issues—including supply shortages, longer lead times, higher logistics costs, global trade compliance issues, and a shrinking labor pool—they are understandably eager to pursue opportunities to drive company growth. How do wholesale distributors aim to capitalize on new revenue opportunities and more effectively manage their workforces?

Read the complete post

Find resources and more

Oracle's featured wholesale distribution partners

Learn what’s new in the latest Order Management release

Review readiness material to learn what’s new in your Order Management service and plan for quarterly updates.

Additional information

Develop your Order Management skills

Oracle University provides you with free training and certification you can rely on to ensure your organization’s success, all delivered in your choice of formats.

Join a community of your peers

Cloud Customer Connect is Oracle's premier online cloud community. With more than 200,000 members, it's designed to promote peer-to-peer collaboration and sharing of best practices, product updates, and feedback.

Get started with Oracle Wholesale Distribution


Try an SCM demo

Join a live demo with an Oracle Cloud Supply Chain Management expert.


Try an ERP demo

Take a walkthrough with our Enterprise Resource Planning experts.


Try an HCM demo

Get on-on-one support with a Human Capital Management expert.


Contact us

Talk to an Oracle team member about how we can help your organization.

* Gartner, Inc., “Magic Quadrant for Warehouse Management Systems”; Simon Tunstall, Dwight Klappich, Rishabh Narang, Federica Stufano; 2 May 2024.

The Gartner document is available upon request from Oracle. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.