The experimenters are tech savvy consumers as they
grew up in the digital age. They are also smart
consumers as they are not afraid to try out new
Experimenters prefer banks that possess these attributes:
The Experimenters have a busy work
schedule thus, they prefer banks that
can carry out complex services as
seamlessly as possible across multiple
digital and physical channels.
Experimenters want to grow their
finances through investments.
Due to the nature of their job, they need
to be able to manage their investments
on the go as well.
In order to do so, banks need to
understand their needs.
Experimenters require the bank to make
informed recommendations for their
financial future as they do not have time
to make complex banking decisions.
Banks need to quickly and efficiently
customize an investment plan based on
their relevant needs.