The Explorer grew up in the digital age and are
tech-savvy. Due to this, they expect things to be done in
an instant digitally. Their lives revolve around social
media and thus they are highly – and easily– influenced
by these platforms.
Explorers are used to everything
being instant, hence they need more
help with tasks like opening an
account. Banks can do so by making
their digital service extremely simple
Easy access to
Explorers are used to having things
done instantly. This means they may
need help due to lack of experience.
Banks need to ensure Explorers have
convenient access to direct assistance.
Good transfer &
Explorers consider digital
non-banks as a real alternative for
transfer and payment services as it
is simple and
instant. Banks need to ensure their
transfer and payment ser-
vices are satisfac-tory for digital