Observers are not tech savvy, are more resistant to
change as they do not like taking risks. They are
especially attentive to results before making a financial
Observers prefer banks that possess these attributes:
For observers, the rates and returns
are the first thing they look at when
deciding a payment service or
platform. Banks should constantly
compete to provide the best rates
and returns to entice them.
As some observers are more resistant to
change and prefer to use traditional
banking services they’ve grown
accustom to when they were young
adults, it’s important to recognize and
consider their needs for non-digital
channels as well.
Quality of rates
and service experiences
Observers find this stage of the lifecycle
especially important as they are looking to
grow their wealth through investments.
Since banks have lifelong data about their
consumers, they should provide a more
dedicated and personalized service as well
as offer more competitive rates.