The Observer
Observers are not tech savvy, are more resistant to
change as they do not like taking risks. They are
especially attentive to results before making a financial
decision.
Traditional
Resists Change
Risk-averse
Attentive
Observers prefer banks that possess these attributes:
Best rates
and returns For observers, the rates and returns
are the first thing they look at when deciding a payment service or platform. Banks should constantly compete to provide the best rates and returns to entice them. |
Maintaining
non-digital channels
As some observers are more resistant to
change and prefer to use traditional banking services they’ve grown accustom to when they were young adults, it’s important to recognize and consider their needs for non-digital channels as well. |
Quality of rates
and service experiences
Observers find this stage of the lifecycle
especially important as they are looking to grow their wealth through investments. Since banks have lifelong data about their consumers, they should provide a more dedicated and personalized service as well as offer more competitive rates. |