Continuous improvement is a critical component of marketing success. Performance optimization means adopting a mentality of continuous improvement and incorporating a method of "do, analyze, learn, adjust" into your marketing team culture. When you are focused on optimizing performance, you never act and simply move oneverything is a lesson on how to optimize results in your next effort. The Performance Optimization questions below assess your organization's attitude toward performance optimization and the tactics you have implemented to move toward a culture of continuous improvement.
Marketing Key Performance Indicators, or KPIs, are a set of marketing metrics that measure your success in customer targeting, content personalization, and cross-channel orchestration. By creating a mature and optimized measurement system for monitoring your KPIs and your progress, you can continually optimize your efforts and investment, on a campaign level and beyond. The Marketing KPI questions below assess the capacity of your organization to use measurement to drive decision making and optimize results.