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The Journey to Modern Marketing: Season 2

EPISODE 10

Social Marketing

Modern Mark continues his epic Journey to Modern Marketing in Episode 10: Social Marketing. Watch him explain how you can plug in social media marketing so you can listen, engage, publish, and analyze as part of your orchestrated and integrated marketing machine.

 
Guide
social-media-marketing

The Guide to Social Media Marketing

Make great social marketing strides in this digital world. Read how to listen, engage, publish, and analyze as part of your orchestrated and integrated marketing machine.

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EPISODE 9

Marketing Ecosystem

Modern Mark continues his epic Journey to Modern Marketing in Episode 9: Marketing Ecosystem. Watch him explain the benefits of building a marketing ecosystem with open platform integration across app, service, media, ad, and data partners.

 
Guide
Oracle Marketing Cloud - Technology Stack

The Guide to Building Your Marketing Technology Stack

Successful Modern Marketing requires the use of innovative technology and an open platform so marketers can spend more time innovating and less time integrating.

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EPISODE 8

Data Management

Modern Mark continues his Journey to Modern Marketing in Episode 8: Data Management. Watch him use data management and activation to create more meaningful customer interactions using Modern Marketing best practices and data-driven personalization.

Guide
data-management-essentials

Modern Marketing Essentials Guide: Data Management

A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s time to get down with data to delight your audience.

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EPISODE 7

Content

Modern Mark continues his epic Journey to Modern Marketing in Episode 7: Content. Watch him meet his new content marketing team and work on delivering content in context using Modern Marketing best practices and data-driven personalization.
 
Guide
content-marketing-essentials

Modern Marketing Essentials Guide: Content Marketing

Content marketing is driving how marketing organizations engage their audiences. But in our consumer-empowered world, it’s become more difficult for marketers to cut through clutter.

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EPISODE 6

Cross-Channel Marketing

Modern Mark continues his epic Journey to Modern Marketing in Episode 6: Cross Channel. Watch as he explains how cross-channel best practices are essential to Modern Marketing and meeting his new challenges at MegaCorp.
 
Guide
cross-channel-essentials

Modern Marketing Essentials Guide: Cross-Channel Marketing

The customer experience as we know it is broken, out of order, or at best in life support. How can this be with all the advances in digital marketing?

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TRAILER

Watch the Season Two Trailer!

You've joined Modern Mark on his journey to explore Targeting, Engagement, Conversion, Analysis, and Marketing Technology. Now get ready for Season Two.  Mark uses cross-channel, content, and social marketing with data management to personalize the customer experience for more engagement, advocacy, and revenue. 
 
White Paper
Winterberry Oracle Data

Data As Competitive Advantage

Read this Winterberry Group report to learn how leading brands are using data management and activation to create competitive advantage in the marketplace.

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SEASON ONE

Guide
Marketing Automation Simplified

Marketing Automation Simplified

Successful email marketing, demand generation, and lead management processes hinge on marketing automation — a modern strategy aligned to buyer needs across all phases of the buying process.

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Watch Season One: Marketing Automation

Get up to speed with B2B Marketing

Missed the previous five episodes or Season Two trailer? No problem.
Just get some popcorn, click on the link below, and you can binge
watch the whole series.
 
 
 

Season One in 30 Seconds!

 
Here is Season One of Modern Mark’s epic Journey to Modern Marketing in 30 seconds. Watch the highlights of Targeting, Engagement, Conversion, Analysis, and Marketing Technology in the time it takes to watch a TV commercial.
 
 
 
 
 
 
 
 
 
 
 
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