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The Journey to Modern Marketing: Season 1

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Guide
Marketing Automation Simplified

Marketing Automation Simplified

Successful email marketing, demand generation, and lead management processes hinge on marketing automation — a modern strategy aligned to buyer need across all phases of the buying process.

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Infographic
8Hot-Tips-For-Improving-Marketing-Conversion-ig

8 Hot Tips for Improving Marketing Conversion

Make the leap from lead to conversion with these ideas from B2B cross-channel marketing experts at Oracle Marketing Cloud. Read 8 Hot Tips for Improving Marketing Conversion.

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Guide
Lead Scoring Guide

Lead Scoring

Lead scoring ranks leads to align follow-up to inquiry, identify where a prospect is in the buying process, and improve marketing and sales collaboration using an objective process.

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