e-Dialog Ensures Business Continuity with Virtually No System Downtime During Infrastructure Migration
 
 

e-Dialog Ensures Business Continuity with Virtually No System Downtime During Infrastructure Migration

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e-Dialog, part of GSI Commerce Inc., provides integrated digital marketing solutions to businesses worldwide. Its technology and services give marketers direct access to timely customer insight that drives targeted consumer dialogs. e-Dialog helps marketers transform conversations into conversions.

 
 

 
 

Challenges

A word from e-Dialog

  • “Oracle Exadata Database Machine gives us the performance and scalability that we need to provide increasingly sophisticated analytics to our customers. Oracle GoldenGate was essential to a successful migration—enabling us to transition without impact for customers.” – Tarang Patel, Director, Database Administration and Operations, e-Dialog

  • Support 50% year-over-year increase in message volume
  • Ensure extreme performance of its multichannel marketing and campaign analytics services as message volume increases
  • Ensure absolute business continuity when migrating to a new data infrastructure

Solutions

Oracle Product and Services

  • Selected Oracle Exadata Database Machine as the foundation for a new data infrastructure
  • Demonstrated the cost effectiveness of migrating to Oracle Exadata by eliminating the need for additional storage, processing, and clustering software
  • Improved processing performance and scalability to enable increasingly sophisticated marketing services and analytics for its clients
  • Used Oracle GoldenGate to migrate more than 12 terabytes of data from the heterogeneous legacy environment to Oracle Exadata without impact, ensuring business continuity
  • Completed the migration in phases over six months using Oracle GoldenGate’s bidirectional replication capabilities that allowed e-Dialog to run the legacy system along with Exadata concurrently
  • Streamlined monitoring and management of Oracle Exadata with Oracle Enterprise Manager Grid Control Exadata Monitoring plug-in bundle