QDQ media is an online-marketing agency, part of the Solocal Group. It provides mainly digital services for midsize companies, such as website creation—with more than 26,000 websites created to date—search-engine-optimization campaigns, online publicity through Google Adwords, and integration of social networks, among other services.
QDQ media has a portfolio of more than 30,000 clients, and as a Google Premium Partner, manages 19,000 Google Adwords campaigns. In June 2011, QDQ media acquired Trazada and Optimizaclick, becoming, between the three of them, the biggest digital marketing agency in Spain. QDQ media owns QDQ.com, a web directory of local business, with an average of 2 million unique users and 8 million seen pages per month.
To encourage its clients’ presence in the online world and help them understand it, QDQ media has developed an innovative social project: Activa Internet. The aim is to broadcast digital content through an online marketing blog and to promote the creation of events and digital training workshops for midsize enterprises and entrepreneurs.
“Oracle Essbase is a high-performing, financial-management system that provides QDQ media with real-time analysis of key customer data, finances, and product profitability. We strongly endorse it because it has visual, easytounderstand interfaces and is a simple tool to use even by those with no technical background,” said Patricia Rico, manager, financial planning and control, QDQ media S.A.U.
“We enjoyed working with Oracle partner NovaPraxis because the company understands our need for analysis, information reporting, and key-indicator monitoring. Its consultants helped us build and configure management dashboards to improve insight into business-line profitability and to use Oracle Essbase to its full potential,” Rico said.