An eBay company, StubHub is the world’s largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater, and other live-entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation.
The company’s unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient, and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company’s FanProtect Guarantee. Company partners include the San Francisco Giants and University of Texas, along with more than 60 teams in Major League Baseball, the National Basketball Association, National Hockey League, Major League Soccer, and National Collegiate Athletic Association, complemented with companies such as ESPN, AEG, Tickets.com, and Paciolan.
“We considered solutions from several other vendors, but Oracle Database was a natural choice for us because it enabled us to run analytics at the data source. This capability, together with the integration of open source R with the database, ensured scalability and enabled near-real-time analytics capabilities,” said Yadong Chen, principal architect, data systems, StubHub.
StubHub implemented the Oracle solution in just nine months—from conception, to analytics model development, to go live.
“Today, we have a cohesive set of solutions for big data analysis that help us acquire the data we need, discover new insights, make improved business decisions, and scale associated information systems for ongoing analysis,” said Brian Motzer, principal database administrator, StubHub.