Customer Experience (CX)

Make every customer interaction matter by connecting all your business data across marketing, sales, commerce, and service. Oracle Customer Experience (CX) offers a connected suite of applications that goes beyond traditional CRM to help you create, manage, serve, and nurture lasting customer relationships. Build a complete view of your customer and their every interaction—no matter how, when, where, or with whom they engage. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention—and everything in between.

What is Oracle CX

Watch an overview of Oracle CX (2:30)

Explore Oracle Customer Experience (CX)

Orchestrate smart, cross-channel marketing for B2B and B2C

Create data-powered, seamless marketing experiences that delight your customers. Oracle Marketing helps your team increase campaign engagement, personalize B2B strategies, optimize B2C channels, and gain real-time insights.


Unify your sales planning and execution processes

Deliver responsive selling across all touchpoints with Oracle Sales. The modern, unified selling and buying approach of Oracle CX connects sales and commerce to service, marketing, and the entire customer experience.


Deliver efficient, personalized service across your channels

Help customers when and where they need you. Automate workflows for customer self-service, agent-assisted service, and field service engagements. Accelerate resolution with AI-driven recommendations, unified data visibility, and cross-organization collaboration tools. Deflect simple requests to digital channels and free up your experts to handle more complex customer needs.


Guided decisions based on key insights

Become a truly customer-centric business by leveraging insights from all CX touchpoints. Analyze complex business process flows, such as lead-to-order and quote-to-cash, to optimize for unparalleled business performance. Analyze historical trends and use AI to guide your CX teams to meet business and revenue targets.

  • Role-based insights and guided actions
  • Real-time transaction reporting
  • Self-service analytics and data discovery
  • Data visualization and exploratory analytics
  • Predictive and what-if analysis
  • Analytics on the go, mobile
  • Out-of-the-box semantic data model, KPIs

Unleash the power of CX with industry-specific solutions

Unleash the power of innovative technologies and connected applications that enable you to engage with your customers at moments of need and make interactions more intelligent and contextual. Oracle CX for Industry offers a set of comprehensive, end-to-end solutions for specific industries. Each prebuilt, configurable solution is ready to integrate with your back-office solutions.

Learn more about Oracle Cloud CX

Why choose Oracle Customer Experience (CX)?

01Connect your CRM and back-office systems

Unify all your business application data with your CRM applications to align with your customers and deliver on your brand promise. Oracle’s unified cloud platform provides a complete view of every customer engagement, no matter how, where, or when your customers engage, across marketing, commerce, sales and service, finance, supply chain, and HR.

Hear Larry Ellison address front- and back-office integration (2:18)

02Power real-time customer experiences (CX)

Deliver tailored CX based on your customers' online behavior, in real time. Oracle CX helps you turn data into intelligence and intelligence into relevant and personalized experiences at the moments that matter. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention and everything in between.

03Use data to understand your customers

Gather customer data points to streamline advertising efforts and create a single, 360-degree customer profile so every customer touchpoint is personalized. Optimize all campaigns and interactions in real time to ensure success. Oracle’s been helping companies drive business value from data for more than 40 years. It’s in our DNA.

Know your customers with Oracle Unity (2:20)

Oracle CX customer successes

View more customer successes

Learn why leading companies across all industries use Oracle CX to sell more, provide better service, and retain more customers.

Mazda Europe

Customer highlight

Mazda Europe improves CX by personalizing each customer’s journey

“We wanted to get into personalization, and we wanted to go cross-channel and join up more datasets. With Oracle Unity Customer Data Platform, we’re able to develop much more sophisticated communication journeys, linking up the various channels, offering the consumer a much more personalized message.”

—Simon Haines, Director, Digital Consumer Engagement & Media Strategy, Mazda Europe

Oracle Customer Excellence Award nominations

The Oracle Customer Excellence Awards recognize transformational enterprises across industries and roles. Submit your nomination by March 29.

November 8, 2023

Generative AI is changing Customer Experience (CX) for good (and for the better)

Rick Shimko, Product Marketing Director

As this year unfolds, it’s abundantly clear that Artificial Intelligence (AI) has taken center stage in discussions about CX. This massive leap in technology, with a flood of product innovations, fresh ideas, and inspiring successes gives us all an invigorated sense of excitement for the future. This excitement isn't just about the solutions we're crafting to enhance customer experiences, but also about the evolving landscape of customer-facing roles.

Read the complete post

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Release Readiness

Best practices and resources

Find best practices and useful resources that can help you make the most of your CX products. Whether you’re a new customer or are looking for ways to optimize or expand your implementation, you can find what you need.

Compare Oracle

Siebel CRM

Oracle Siebel CRM on-premises applications address the most complex business processes across sales, marketing, and customer service.

Cloud learning

Develop your CX skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about CX training and certification.

Customer Community

Cloud Customer Connect

Cloud Customer Connect is Oracle's premier online cloud community. specifically designed for peer collaboration, best practice sharing, and to provide needed tools for members so they can keep pace with product strategy. Members also provide feedback on sales cloud, marketing cloud, and service cloud solutions—directly to Oracle development.

More customer community groups

Support and Services

Find a partner, become a partner

Oracle partners with leading independent software vendors (ISVs) who provide a wide range of solutions that extend and complement Oracle Customer Experience (CX) products.

The Oracle Playbook series

We've compiled the secrets to our people, process, and systems strategy. And we want to share them with you.