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Oracle Marketing is the most comprehensive, integrated marketing solution available to launch cross-channel marketing programs and unify all prospect and customer marketing signals in a single view. This solution helps generate a higher return on digital marketing investments, create customer loyalty through superior campaign performance, and unlock real-time performance decisions during critical campaign cycles.
In The Forrester Wave™: Digital Experience Platforms, Q3 2021 report Oracle was one of only four Leaders and received the highest possible score in 19 of the 26 criteria.
After receiving hundreds of submissions from around the world, we’re excited to recognize those who provided the best customer experiences of the year.
Gain insights on marketing personalization and learn best practices from analysts and customers.
Create targeted, cross-channel marketing campaigns, optimize lead generation activities, personalize customer and prospect communications, and automate marketing activities. Use real-time data-driven insights to engage, convert, and nurture buyer relationships to increase sales.
Simplify marketing campaign creation, execution, and measurement. Use built-in intelligence to capture real-time customer behaviors to produce sophisticated yet efficient B2C marketing campaigns.
Connect customer behaviors, transactions, firmographics, and demographics across the entire customer experience to make every interaction matter for each individual.
Collect data from more places, apply intelligence at scale, and use insights to deliver personalized customer experiences in the moments that matter.
Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences.
Reward and engage your loyalty program members with highly personalized campaigns based on customer data, shopping behaviors, and preferences in real time.
"All markets…can see what the other ones are doing. We have complete transparency. If one campaign is performing really well, we reach out and share best practices."
Sandy Klama, Manager, Customer Interaction Management, Mazda Motor Europe
Holly Simmons, Vice President, Product Management, Oracle
Our latest round of marketing innovations are all about data, content, and intelligence so that marketers can deliver more personalized experiences at scale. By connecting these capabilities, customers get personalized offers when and where they want. But that is not all we rolled out. Continue reading for the four marketing innovations that we recently announced and demonstrated.
Recognize each customer across all their interactions with your brand so you can engage with them in a consistent and personalized way.
Improve customer engagement by delivering experiences that adapt in real time to the complexity and unpredictability of customer behaviors.
Break down marketing silos and connect to sales cloud, service cloud, and back-office applications to provide consistent experiences throughout the customer lifecycle.
Get up to speed on the latest releases of Oracle Unity Customer Data Platform and ensure that your upgrade is successful. Review the latest features including innovations, capability overviews, business benefits, setup considerations, and usage tips.
Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Unity Customer Data Platform. You'll find all of these resources and more in the Oracle Help Center.
Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.
Get and share information, questions, and comments about Oracle Marketing products and related cloud technologies. The Topliners community for Oracle Marketing includes content about Oracle Unity Customer Data Platform.
Power innovation with innovative partner applications and services. Find the most comprehensive list of sales cloud, service cloud, and marketing cloud applications in the Oracle Cloud Marketplace.
Digital marketing refers to any kind of marketing that occurs via a digital device or online. It is a broad term and can encompass multiple marketing channels, strategies, and tactics. To do it right, it’s good to be aware of the best practices and next practices so you can stay ahead of the curve and achieve superior results.
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