Build where innovation gets proven at scale

Oracle Cloud Innovation Studio, a flagship startup program within IMSA Labs, gives startups the opportunity to develop, test, and validate applications using Oracle Cloud Infrastructure (OCI), powered by AMD, and IMSA Labs's live operational environment.

Powered by OCI and AMD | Validated through IMSA Labs

Selected startups will have the opportunity to:

Build on Oracle Cloud Infrastructure, powered by AMD

Leverage enterprise cloud services and high performance AMD compute to accelerate development and innovation.

Develop and validate solutions through IMSA Labs

Use live IMSA race data to validate your application with real telemetry and operational data in a demanding, real-world racing environment.

Showcase technology with cross-industry potential

Use IMSA Labs as the proving ground to demonstrate solutions that can be applied across multiple industries and enterprise use cases.

We’re looking for innovative startups building what’s next

Solutions in areas such as:

  • Adaptive data routing and prioritization
  • Cloud native telemetry ingestion and global replication
  • Real-time decision engines
  • Fan-facing live telemetry experiences
For decades, IMSA has been where the world's leading automotive manufacturers have developed and proven breakthrough technologies under the most demanding conditions imaginable. Our partnership with Oracle extends that legacy beyond the vehicle, enabling startups to build and validate next-generation technologies using real-world operational data. Together, we are creating an environment where innovation can be tested under real-world conditions and translated into solutions with applications far beyond motorsports.
John DoonanPresident, IMSA