Oracle Unity Customer Data Platform transforms enterprise-wide customer data into actionable, trusted, and AI-enabled customer profiles. With complete and unified data, enterprises can create and activate audiences, generate more conversation-ready opportunities, personalize experiences, uncover insights, and optimize service operations.
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Unify data from across the enterprise and organize it in the context of your customer.
Resolve identities across devices, channels, domains, and more. Use advanced privacy and identity controls to build a unified, accessible profile.
Enrich your customer profiles with more than 50 prebuilt intelligent attributes, integrations to third-party sources, or customized attributes based on your data model and business needs.
Organize and maintain data quality by consolidating all your data, including real-time behavioral signals, into a single repository. Unity Customer Data Platform cleanses and prepares that data so it can be used across the enterprise.
Gain valuable insights about customer behavior and fine-tune targeting by using more than 80 behavioral scores, such as engagement score by channel, churn likelihood, and purchase propensity.
Go beyond traditional targeting and create more sophisticated segments. Leverage more than 100 out-of-the-box behavioral attributes to help find your most valuable customers, early adopters, bargain hunters, and more.
Gather customer intelligence in real time to inform consistent, relevant, and personalized experiences. Deliver the right message at the right time to your prospects and customers across channels, devices, and interactions.
Prioritize offers and campaigns within your audiences based on logic you have already defined in other segments.
Leverage visual profiles at both the customer and account level to enable one-to-one and account-based marketing, sales, and service use cases.
With more than 27 ready-to-use AI models, you can enable predictive scoring, propensity, calculations, lookalike generation, and real-time recommendations to predict and personalize the customer experience in the moment.
Leverage ML models unique to your business by bringing your own model into Oracle Unity CDP to re-train and calculate scoring values.
No need for data transfer from cloud to cloud; AI runs within the Oracle database to process data at an immense scale, with built-in security controls and automation to prevent human error. Benefit from continuous learning for insights and recommendations that are always fresh and actionable.
Make use of out-of-the-box B2B, B2C, and B2B2C models to help your enterprise accelerate time to deployment and deliver use case outcomes faster.
Take advantage of data models built for your industry and a metadata-driven architecture that you can fully configure and extend.
Evaluate engagement using several out-of-the-box widgets that include audience, campaign, and segment analyses.
Use advanced analytics to investigate and understand exactly why particular customer events unfolded the way they did
Identify your most valuable customers by understanding recency and frequency of purchase along with how much they spend.
With embedded integration with Oracle Analytics Cloud, you can gain access to unified customer data and set up custom analysis right from Oracle Unity CDP.
Instantly compare campaign results directly from your dashboard through an interactive user interface. Optimize your campaigns by increasing the scale of high-performing attributes and changing strategies for lower performers.
Integration partnerships with Consent Management Platform (CMP) providers such as OneTrust enable Unity to read and honor generic or channel-specific opt-in/opt-out preferences when they’re updated in a preference center or CMP. Consent attributes are built into all our data models to ensure preferences are appended to the customer profile.
Governance controls help create organization-based governance labels that manage access to assets and data within Oracle Unity CDP.
Oracle Unity CDP has achieved HIPAA attestation alongside other security and privacy standard frameworks including ISO 27001 and SOC 2.
Create unique, one-to-one personalization journeys based on complete customer data, real-time behavioral triggers, AI recommendations, and more to increase conversions by personalized interactions.
Better understand the entire customer journey, target more precisely, create and deliver more targetable media campaigns, and generate higher returns on ad spend with Oracle Unity's integrations across ad platforms such as X (formerly known as Twitter), Meta, LinkedIn, and LiveRamp.
Drive intelligent loyalty campaigns, improved email marketing efforts, and commerce experiences that truly connect with customers using Unity's integrations across the martech stack (CRM, commerce, loyalty, email, A/B testing, and more).
Connect customer data from across your entire organization for better interactions, smoother sales processes, and more conversion-ready opportunities.
Give service and field agents the power to perform with real-time customer insights, AI-enabled actions, and analytics.
Reduce the time and effort it takes to uncover new customer insights with turnkey connectors into analytics tools.
Leverage Unity’s variety of integration methods with your data warehouse, data lake, and back-office applications such as ERP and EPM.
Explore Oracle Unity's entire integration catalog.
Discover the cost savings and business benefits enabled by Oracle Unity Customer Data Platform.
Find out if your organization is ready for a customer data platform.
Find out why Oracle is a Leader in CDPs for the financial services industry.
Explore how a complete customer view helps service agents provide the suggestions and guidance perfect for each customer.
See how to bring together all data sources to create audience segments, compare metrics, and meet your campaign goals—all without IT support.
Discover how to stream and unify real-time data from your website, apps, and Internet of Things (IoT) devices and develop a single master record for each customer.
When Mazda Europe wanted to know more about their customers across their various data sources, they begun looking for a CDP. See the benefits they received, including improved speed and increased lead submissions, as they implemented Oracle Unity Customer Data Platform.
Learn why companies across all industries use Oracle Unity CDP to deliver timely, personalized, and multichannel customer experiences. Click the logos to learn more.
Unify crucial customer data from anywhere in the enterprise, run AI/ML models with complete customer context, and deliver highly personalized experiences across your customer marketing, sales, service, analytics, commerce, and more.
Quickly realize the full value of Oracle Unity with its prebuilt operational and industry data models, which are carefully curated with attributes, targeting, and personalization strategies to get the most out of this open and extensible platform.
Go beyond simply knowing your customers. Use the power of AI—built natively into the platform—to drive the next best offers/actions, propensity modeling, intelligent scoring, real-time recommendations, and more.
Uncover new insights and deliver consistent experiences throughout the customer lifecycle by drawing on data from across your organization — marketing, sales, service, analytics, data warehouse, ERP, and any other technologies.
Seamlessly align your marketing and sales efforts through unified data insights and streamlined collaboration, resulting in more effective targeting and conversion strategies.
Get up to speed on the latest releases of Oracle Unity Customer Data Platform and ensure that your upgrade is successful. Review the latest features including innovations, capability overviews, business benefits, setup considerations, and usage tips.
Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Unity Customer Data Platform. You'll find all of these resources and more in the Oracle Help Center.
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The goal of a customer data platform is to bring all types of data together for a centralized, completed, constantly updated customer view and to improve customer experience (CX). With a CDP, companies can precisely target individual customers, personalize their experience, and improve loyalty, and increase retention rates. To achieve superior results, you need to know what the best practices are.
Real-time personalization
Sales Force Automation
B2B marketing automation
B2C campaign management