Strategy and analytics

Make your customer data work harder across channels and throughout your customer lifecycles. With testing, machine learning algorithms, prioritization, and predictive analytics, our strategists and data scientists can help you quickly develop actionable insights and implement more personalized, targeted marketing campaigns. And we’ll stay and monitor performance for as long as you need us.

Website optimization

You know that serving the right experience to the right customer at the right time leads to increased conversions. Our experts will leverage real-time technology to ensure that no matter how visitors arrive—through email, search, or social—they get a seamless, personalized customer experience. With advanced website testing, real-time behavioral targeting, in-session personalization, and product recommendations across your mobile and social apps, the sky’s the limit.

Loyalty program services

We’ll design a new loyalty program or reimagine an existing program with a differentiated, valuable, and fiscally smart approach that compels customers to engage with your brand over the long term. With testing, optimizing, and reporting along the way, we’ll keep your program fresh, relevant, and results-driven.

Concierge services

From automated campaigns to data optimization, we’ll give you the insights and monitoring you need to keep your campaigns compliant, streamlined, and engaging. Automatically nurture prospects, rescue sales, deliver timely help, and so much more. We’ll grow your list and create demand, help you get the numbers you need to make informed decisions, and train you on how to get the most out of Oracle Marketing.

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• Using design analytics to identify and solve actual problems
• When good enough shouldn’t be: Fixing email performance problems
• The next evolution in email click bots: Exploitive bots pretending to be engaged subscribers
• When good enough shouldn’t be: The best time to send emails

Creative

With impactful storytelling, design, and data-informed strategy, our content marketing experts will work as an extension of your team, collaborating with your partners to craft impactful, cross-channel experiences with our award-winning modular email architecture design, outstanding copywriting, and attention to accessibility compliance.

Design thinking

Generate simple solutions to complex challenges and learn how to collaborate better with design thinking methodologies. Our workshops, boot camps, and interactive deep dives help you question assumptions and redefine strategies so you can avoid unnecessary costs and focus on the right opportunities.

Front-end development

We’ll build any kind of content you can dream up, make sure your campaigns render successfully across all inboxes, and optimize for every subscriber. If it’s web services you want, we’ll enhance user journeys across all forms, troubleshooting and advising along the way.

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• See our work and recognition
• Modular email architecture: The next-generation template
• The biggest shifts in email marketing trends for 2021
• Email marketing 101: Anatomy of an email
• Live content in emails: The best use cases

Implementation

Quickly and seamlessly integrate your Oracle Marketing technology with your current infrastructure with packages that best suit your solution architecture needs. We’ll design a custom cross-channel solution keeping the nuances of your business in mind, so that you have the right data model, useful insights and analytics, and fully enriched visitor information for retargeting streams.

Change management

Every technology change is also a people and a process change—especially when you’re implementing a customer data platform. Our change management experts are here to guide you through the journey of profile unification and data centralization to bring personalized experiences to your customers, and ensure your team and workflows make the leaps necessary to optimize our powerful, ever-evolving technologies.

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• Strategic implementation of martech roadmaps
• Podcast on microservices design and implementation
• Full steam ahead to successful cloud journeys
• Are all algorithm implementations created equal?

Campaign deployment and monitoring

You give us the assets and we’ll take care of the rest. Whatever the campaign type, our 24/7 team will take care of uploading content, selecting the audience, monitoring the send, assuring quality, and managing every detail. If your team is facing a crisis or needs to get a message out the door in two hours or less, we can make sure critical communications make the connection.

Deliverability

Prevent or resolve any blocks or bulking your campaigns may face to ensure emails arrive safely in your audience’s inboxes (and stay out of spam folders) with thorough evaluations, actionable insights, and inbox placement best practices. If you need longer-term help, we offer ongoing deliverability assistance.

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• How to get off an email blocklist, and stay off
• Email deliverability quarterly: ISP performance feeds, validity acquires
• Email deliverability quarterly: Gmail spam filter changes, SparkPost acquires eDataSource, and more
• 6 reasons why being in Gmail’s promotions tab is a good thing