Marketing 

Retail

Mothercare Builds a Community with a New Social Approach

Mothercare is a global retailer for parents and young children. Across UK and international businesses, they now have about 1,500 stores across more than 60 countries.

See how Mothercare built a strong social community that guides people through the parenting journey and engages customers.

Parents are really willing to help other people. We find there’s a really nice community where people answer all these questions. It really, really helps customers.

—Ryan Davies,
Head of CRM, Loyalty and Insight, Mothercare

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