MAKING DIGITAL BUSINESS A REALITY WITH ORACLE CLOUD APPLICATIONS (SaaS)

Nico International Increases Sales Engineer Productivity by 30%

Nico International is a premier marine and industrial engineering company that has been operating in the Arabian Gulf for more than 43 years. They offer an unparalleled range of services within the maritime and industrial sectors and are regarded as a market leader in these areas.

Nico International provides a global customer base of marine and industrial clients with a wide array of repair, maintenance, and engineering and construction solutions.

Challenges

Nico International wanted to establish a single source of customer and sales information by consolidating sales data spread across Excel files and customer data stored in email clients into a centralized CRM system, accessible from anywhere at any time.

It also wanted to increase sales productivity by enabling sales engineers to retrieve and enter information on the go, and get real-time visibility into activities and pipeline.

On top of this, the company needed to deliver comprehensive yet easy-to-understand sales reports and analytics to make better-informed decisions, improve sales methodology, and drive revenue and profit.

Solutions

Using Oracle Sales Cloud, Nico International increased sales engineers’ and estimators’ productivity by an estimated 30 percent, generating nearly 700 quotes per month while establishing a single source of trustworthy sales data.

Nico International was also able to increase sales efficiency by automating sales processes, enabling anytime, anywhere read-and-write access to sales tools, and provided up-to-date sales information and comprehensive analytics for more-informed decision-making.