High Technology
Making Digital Business a Reality with Oracle Cloud Applications (SaaS)
Learn How from Real-Life Customer Stories Across Industries
Europe, Middle East and Africa
Edition 1
Marketing
Retail
Mothercare Builds a Community with a New Social Approach
Mothercare is a global retailer for parents and young children. Across UK and international businesses, they now have about 1,500 stores across more than 60 countries.
See how Mothercare built a strong social community that guides people through the parenting journey and engages customers.
Parents are really willing to help other people. We find there’s a really nice community where people answer all these questions. It really, really helps customers.
—Ryan Davies,
Head of CRM, Loyalty and Insight, Mothercare
Life Sciences
GE Healthcare Brings Sales and Marketing Together
GE Healthcare is a subsidiary of General Electric, providing medical imaging and information technologies, medical diagnostics, patient-monitoring systems, drug discovery, biopharmaceutical manufacturing technologies, and performance solutions services.
When Dharmacon was becoming part of the GE Healthcare family, it knew one of the first things it needed to do was to build a new marketing program.
Challenges
The company needed to drive awareness and increase market share, and change the way it approached marketing—ditching email blasts in favor of more-targeted nurture campaigns.
Solutions
The new marketing team chose Oracle Marketing Cloud for its sales and enablement tools, targeting and segmentation capabilities, and content and cross-channel marketing options.
Within the first year of launching the platform, the marketing team created 56 campaigns, with open rates of 169 percent and a click-through rate of 36 percent.
Life sciences company uses content marketing and personalization to create an email campaign that generates open rates of 169 percent and a click-through rate of 36 percent, compared to open rates of 30 percent and a click through rate of 2 percent.
GE Healthcare
Lenovo Achieves Higher
Lenovo Group is a multibillion-dollar multinational technology company that designs, develops, manufactures, and sells personal computers, tablets, smartphones, workstations, servers, electronic storage devices, IT management software, and smart TVs.
Lenovo’s EMEA division needed to compete effectively in the current market. With the help of Oracle, it set about developing a new approach to marketing.
Challenges
It found that batch-and-blast email-marketing tactics couldn’t give Lenovo’s EMEA division the share of voice and brand awareness it needed to compete effectively in the current market.
Solutions
Using Oracle Marketing Cloud to develop an evidence-based, testing-led approach to marketing, Lenovo managed to increase open rates by 84 percent, lift response rates by 136 percent, and increase revenue attainment by 100 percent.
The EMEA division of the world’s largest PC company increases email open rates by 84% with Oracle Marketing Cloud.
At last, we now feel that we have a much more accurate and true view of our individual customers.
—Chloe Jones,
EMEA Email Marketing Specialist, Lenovo EMEA
Industrial Manufacturing
RS Components Drives Engagement with Data-Driven Dynamic Content
Founded in 1937, RS Components is the UK and European trading brand of Electrocomponents. Supplying electronic components, tools, testing, and equipment, both online and through catalogs and trade counters, RS Components is one of the leading distributors of electrical and industrial components.
RS Components was forced to acknowledge this fact when its own static email newsletter, sent out to 1.6 million subscribers, achieved poor open rates.
Challenges
A batch-and-blast approach to email marketing no longer works in today’s customer- and content-centric age.
Solutions
In an effort to rethink content strategy, boost engagement, and retain customer loyalty, RS Components began working with Oracle Marketing Cloud. A new approach using dynamic content saw a 133 percent uplift in click-through rates, and increased response rates and engagement.
Leading global component distributor sees 133 percent uplift in click-through rates.
To deliver the right message, to the right people, at the right time, data should be at the heart of your email strategy.
—Carl Holt,
By using this data and dynamic content rules to filter what promotions would be sent to which customers, we hoped to deliver relevant, timely content to inboxes, make our newsletter more compelling, and drive higher engagement.
Behavioural Email Strategy Executive, RS Components
Industrial Manufacturing
Ruukki Construction Doubles
Leads and Decreases Support
Time by 92%
Ruukki Construction is a market-leading steel-roof construction company based in Finland. Handling everything from domestic roof planning and installation to frame structures, sandwich panels, and façade claddings, Ruukki offers a broad range of roofing products and services.
The organization wanted to ensure master calendars were filled with appointments before the renovation season, to reactivate leads that did not respond to first offers, and to build a central hub for all applications with a fast, transparent, and reportable pipeline.
Challenges
Following up on customer requests used to be time-consuming and costly for Ruukki, which had to reconcile data from nine different systems.
Solutions
Ruukki chose Oracle Marketing Cloud to provide this central hub for marketing activities, including segmentation, execution, and reporting. After implementation it achieved 2,400 percent MROI on a mobile lead-activation campaign with a 49 percent response rate; decreased customer support time by 92 percent; and doubled sales leads by more actively nurturing prospects.
With Oracle Marketing Cloud, Ruukki achieved 2,400% MROI on a mobile lead-activation campaign with a 49% response rate.
Oracle Marketing Cloud now plays a pivotal role in integrating, operating, and analyzing Ruukki’s data while determining what actions to take. It automates repetitive tasks and empowers sales with easy-to-use tools.
—Mika Autio,
Marketing Manager, Ruukki
High Technology
Samsung France Breaks New Records with 70% Lead Conversion Rate
Samsung France is the French B2B subsidiary of global technology leader Samsung. Offering all kinds of technologies, from TVs and phones, to fridges and industrial air-conditioning, Samsung serves a broad range of commercial and enterprise customers.
Convinced that “for a modern marketer, investing in marketing automation amounts to putting your money where your mouth is—ROI,” Güçlü Ozsayin, the company’s head of CRM and marketing automation, reached out to Oracle Marketing Cloud.
Challenges
At Samsung France, ‘marketing ROI’ used to be considered a mere buzzword: Not only was it hard to measure, but aligning sales and marketing on the same lead-management wavelength was a major challenge.
Solutions
With Oracle Marketing Cloud, the team went from being a product-push cost center to a customer-centric revenue center, not to mention a global best practice inside the organization. The lead-conversion rate improved by 7×, now reaching figures around the 60–70 percent mark, there was an eightfold increase in marketing-to-sales pipeline contribution—now exceeding 40 percent, and full cross-team adoption of the solution within six months.
Oracle Marketing Cloud enabled Samsung France to grow marketing-to-pipeline contribution from 5% to 40% in record time.
For a modern marketer, investing in marketing automation amounts to putting your money where your mouth is—ROI.
—Güçlü Ozsayin,
Head of CRM and Marketing Automation, Samsung France
Insurance
Building and Monitoring a Stronger Online Presence with Oracle Customer Experience Cloud
T.H. March is best known as the foremost brokers for the jewelry trade, offering a wide range of products. Experienced in meeting the insurance needs of retailers, designers, manufacturers, makers, collectors, repairers, and wearers, who are all part of the UK’s diverse and vibrant jewelry scene.
See how the UK’s top jewelry insurance broker drove online growth, increased its social media presence, and improved contact with customers using Oracle Customer Experience Cloud.
We will have the ability to have more brand recognition and monitor how that brand recognition is going.
—Mark Smith,
Chairman, T.H. March
Communications
Selling More and Selling Faster with a Holistic Customer View
Vodafone Group is a British multinational telecommunications company, with headquarters in London. Vodafone owns and operates networks in 26 countries, and has partner networks in more than 50 additional countries.
See how Vodafone is building a greater understanding of the behaviors and preferences of its customers by integrating social data with marketing automation.
It’s given us an increase in the quality of the database, it’s given us more insight into individual contact records, and helps us do that personalization and relationship marketing that we want to be able to do with our customers.
—Mike Cozens,
Digital Experience Lead, Vodafone Global Enterprise
Financial Services
Creating Better Customer Experiences with Expertly Executed Social Engagements
The Yorkshire Building Society is the second-largest building society in the UK, with its headquarters in Bradford, West Yorkshire, England. It is a member of the Building Societies Association. Collectively, the group employs 4,100 staff throughout the UK, and services 3.5 million members.
The Yorkshire currently provides financial services both directly and through a 224-strong branch network and 94 associated agencies across the UK.
See how the UK’s second-largest building society is using social media as the world’s biggest focus group, with the help of Oracle’s social relationship management platform.
It’s a fantastic opportunity to listen to what people are saying and understand what our customers need.
—Richard Bassinder,
Social Media Manager, Yorkshire Building Society
Media and Entertainment
Tivoli Gardens Uses Omnichannel Marketing to Boost Sales by 41%
Tivoli Gardens (or simply Tivoli) is a famous amusement park and pleasure garden in Copenhagen, Denmark. The park opened on 15 August 1843 and is the second-oldest operating amusement park in the world.
With 4.733 million visitors in 2015, Tivoli is the second most popular seasonal theme park in the world, the most visited theme park in Scandinavia, and the fourth-most visited in Europe, behind only Disneyland Paris, Europa-Park, and Efteling.
See how one of the world’s leading amusement parks is using Oracle Marketing Cloud to create a truly omnichannel experience and boost sales by 41 percent.
As Denmark’s #1 tourist attraction, experience is at the center of what we aim to achieve.
—Thomas Erichsen,
And thanks to the way we are using Oracle Marketing Cloud, we can now tell the Tivoli Gardens story effortlessly and provide a better experience for customers.
Head of Marketing, Tivoli Gardens
Retail
Oracle’s Modern Cloud:
Integrating Seamlessly with Existing Systems
Newfield Exploration Company is an independent energy company headquartered in The Woodlands, Texas. Newfield is engaged in the exploration, development, and production of crude oil, natural gas, and natural gas liquids.
Cubis is Europe’s leading manufacturer of access chamber and ducting systems, used in the construction of infrastructure networks.
American Career College is a private, for-profit vocational college that specializes in healthcare training programs. It was founded by David Pyle in 1978. American Career College offers both diploma and associate degree programs through five campuses in the Los Angeles metro area.
Herbalife International is an American multinational multilevel marketing corporation that develops, markets, and sells nutrition supplements and weight management, sports nutrition, and personal-care products. The company was founded by entrepreneur Mark Hughes in 1980, and it employs around 7,800 people worldwide.
Curse is a global multimedia and technology company focused on creating content and products specifically for gamers. It provides information and tools to help gamers better enjoy all aspects of their gaming lifestyle.
When your data center includes an array of complex, mission-critical solutions from different vendors, integration becomes top of the IT agenda. See how these enterprises tied together new and legacy solutions using Oracle’s modern cloud.
It was a very cost-effective option for us, it integrated nicely with the EBS system that we’re currently on and allowed us to free up internal resources to focus on other priorities.
—Blake Kingsmore,
HR Information Systems Lead, Newfield Exploration
Communications
Delivering Superior Customer Experiences with Oracle Cloud
Fastaff and US Nursing, General Motors, Convergys, T-Mobile, and Maritz
More than two decades ago, Fastaff pioneered the practice of Rapid Response nurse staffing. Since then, the company has grown to become the leading provider of urgent and crucial temporary nurses that help hospitals provide continuous, high-quality patient care.
General Motors Company, commonly known as GM, is an American multinational corporation headquartered in Detroit, Michigan, that designs, manufactures, markets, and distributes vehicles and vehicle parts, and sells financial services. General Motors produces vehicles in 37 countries under 12 brands: Chevrolet, Buick, GMC, Cadillac, Holden, HSV, Opel, Vauxhall, Wuling, Baojun, Jie Fang, and Ravon.
Convergys Corporation is a corporation based in Cincinnati, Ohio, that sells customer- and information-management products, primarily to large corporations. It has approximately 130,000 employees across 31 countries.
As America’s Uncarrier, T-Mobile US is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The company’s advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries, and operates its flagship brands, T-Mobile and MetroPCS.
Maritz is a sales and marketing services company that designs and operates employee recognition and reward programs, sales channel incentive programs (including incentive travel rewards), and customer loyalty programs. It also plans corporate trade shows, meetings, and events, and offers a customer experience technology platform. Subsidiaries and segments include Maritz Motivation Solutions, MaritzCX, the Maritz Institute, Maritz Travel, and Maritz Research.
From healthcare to telecommunications, all industries need to provide an excellent customer experience (CX) to thrive. Oracle’s CX solutions have helped leading brands deliver the kinds of omnichannel experiences that keep customers satisfied—and coming back time and time again.
It’s a huge cost saver for our company. But not only a cost saver—we see that the customer satisfaction rate is going up as well.”
—Edouard Leeuwenburg,
Manager of Eservice and Knowledge Management,
T-Mobile Netherlands
Retail
Matalan Makes Informed, Data-Driven Decisions with Oracle
Matalan is a British fashion and homeware retailer based in Knowsley, UK. In 1985, it was established by John Hargreaves. Matalan has 217 stores across the United Kingdom.
Matalan gets richer data, an uplift in traffic levels, and the insights needed to redesign its mobile experience with Oracle Marketing Cloud.
It’s allowing us to make data-driven decisions, remove opinions from everything, and we can use the analytical data that’s in the dashboards to really tell us what our customers want.
—Karl Rowlands,
Digital UX Manager, Matalan