Retail
Making Digital Business a Reality with Oracle Cloud Applications (SaaS)
Learn How from Real-Life Customer Stories Across Industries
Europe, Middle East and Africa
Edition 1
Sales
Engineering and Construction
Nico International Increases Sales Engineer Productivity by 30%
Nico International is a premier marine and industrial engineering company that has been operating in the Arabian Gulf for more than 43 years. They offer an unparalleled range of services within the maritime and industrial sectors and are regarded as a market leader in these areas.
Nico International provides a global customer base of marine and industrial clients with a wide array of repair, maintenance, and engineering and construction solutions.
Challenges
Nico International wanted to establish a single source of customer and sales information by consolidating sales data spread across Excel files and customer data stored in email clients into a centralized CRM system, accessible from anywhere at any time.
It also wanted to increase sales productivity by enabling sales engineers to retrieve and enter information on the go, and get real-time visibility into activities and pipeline.
On top of this, the company needed to deliver comprehensive yet easy-to-understand sales reports and analytics to make better-informed decisions, improve sales methodology, and drive revenue and profit.
Solutions
Using Oracle Sales Cloud, Nico International increased sales engineers’ and estimators’ productivity by an estimated 30 percent, generating nearly 700 quotes per month while establishing a single source of trustworthy sales data.
Nico International was also able to increase sales efficiency by automating sales processes, enabling anytime, anywhere read-and-write access to sales tools, and provided up-to-date sales information and comprehensive analytics for more-informed decision-making.
Nico International increased productivity by an estimated
30%
What made us finally decide on Oracle Sales Cloud was the completeness of the product and its ability to fulfill all of our requirements—a decision that was immediately shared by our board when they saw the software in action.
—Saptarshi Sarkhel,
Senior Sales and Marketing Officer, Nico International
Travel and Transportation
Kenya Airways Takes off with Integrated Cloud Portfolio
Kenya Airways is the flag carrier of Kenya. The company was founded in 1977, and the carrier’s head office is located in Embakasi, Nairobi, with its hub at Jomo Kenyatta International Airport.
Kenya Airways is considered one of the leading Sub-Saharan operators and was ranked fourth among the top ten African airlines by seat capacity. The airline became a full member of SkyTeam in June 2010, and has been a member of the African Airlines Association since 1977. As of March 2015, the company had 3,986 employees.
By deploying Oracle Sales Cloud and Oracle Customer Data Hub, Kenya Airways has improved visibility across the value chain and partner network—while unifying sales processes across the business.
We chose the cloud because it’s very accessible, quite economical, and also very secure in terms of our data management.
—Julie Mandu,
Customer Care Manager, Kenya Airways
Life Sciences
Tamer Group Improves Sales Insights with Oracle Sales Cloud
Tamer Group is a leading healthcare, beauty care, prestige products, and fast-moving consumer goods company responding to the growing needs of the Saudi and Middle East communities. Its core activities are import, distribution, promotion, marketing, and manufacturing.
Today, Tamer Group has established a special position in the Saudi marketplace, resulting from a unique approach to business, service, and its customer portfolio.
Tamer Group is now able to manage its sales operation using facts and hard data, with business insights easily shared across Oracle Sales Cloud.
The business people love Oracle. They fell in love with Oracle Sales Cloud. That was because of the quality of the proof of concept that was delivered by Oracle.
—Ihab Abdelrahman,
Group CIO, Tamer Group
Global Drinks Partnership
Global Drinks Partnership (GDP) is a specialized, premium beverage distributor based in Germany. Established as a microenterprise in 2009, GDP has since grown to provide a drinks portfolio including seven different brands.
Challenges
Serving a variety of bars, restaurants, retailers, and beverage wholesalers, GDP has a complex retail network. Previously, this was managed through spreadsheets and time-consuming manual processes.
GDP also wanted a single source of trusted data on sales and customers to help standardize data and sales processes across the business.
In addition, GDP wanted to be able to empower its sales teams with up-to-date information on competitors, products, and potential cross-sell opportunities.
GDP increased revenue by 31% in one year.
Solutions
GDP can now serve its partner and retail network more effectively with the tracking and analytics capabilities of Oracle Sales Cloud. GDP has been able to boost revenue and customer satisfaction by empowering 35 sales reps with the latest data, and an information platform available 24/7 in the cloud.
Admin tasks were also reduced by an estimated 50 percent thanks to the streamlined processes in Oracle Sales Cloud, and GDP has been able to increase revenue by 31 percent in just one year.
There are many reasons why we would choose Oracle Sales Cloud again, such as its enormous flexibility, or the ability to rapidly produce a customer white space analysis. This has enabled us to identify cross-selling opportunities and achieve a very strong increase in beverage sales revenue.
—Sylvia Beider,
Sales and Marketing Analyst, Global Drinks Partnership
Engineering and Construction
Dubai World Trade Center Transforms Quote Generation
Dubai International Convention and Exhibition Centre (DICEC) is the region’s largest hosting destination with a global calendar of world-class events, blockbusting consumer shows, and prestigious conferences—garnering media attention and industry praise in equal measure.
One of the largest exhibition centers in the Middle East gets a flexible new way to configure, price, and quote thanks to Oracle CPQ Cloud.
We save a considerable amount of time for our sales team, to focus on getting more sales rather than looking at the nitty-gritty.
—Muhammad Asif,
Director, Enterprise Applications, Dubai World Trade Center