Understanding what matters to your customer is key to campaign success. So stop focusing on impressions and start impressing customers.
Data-driven marketing has introduced a level of transparency and accountability to digital media that provides marketers and publishers with better metrics, insights, and performance. With 90 percent of sales still taking place offline, understanding your campaign performance—both online and offline—is key. Oracle gives you access to the metrics that matter most to your clients or brand—sales.
Using the most accurate and relevant metrics available, Oracle enables you to track how effectively your campaigns connect with buyers.
“What Oracle is helping us do is deliver that value and prove that Pinterest is a great place for advertising to happen.”
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