Campaign Measurement and Insights

Measure What Matters

Understanding what matters to your customer is key to campaign success. So stop focusing on impressions and start impressing customers.

Campaign measurement and insights

Data-driven marketing has introduced a level of transparency and accountability to digital media that provides marketers and publishers with better metrics, insights, and performance. With 90 percent of sales still taking place offline, understanding your campaign performance—both online and offline—is key. Oracle gives you access to the metrics that matter most to your clients or brand—sales.

Better understand buyers

Using the most accurate and relevant metrics available, Oracle enables you to track how effectively your campaigns connect with buyers.

  • Identify new audience opportunities and use actionable insights on buyers to create super-effective campaigns
  • Make sales-based optimization decisions and get buyer-reach validation while campaigns are running
  • Include buy-through-rate and ROI/ROAS in post-campaign metrics
  • Understand the offline sales lift of your campaign
  • Get a detailed profile of customer segments, such as site visitors, brand switchers, and more
Pinterest
Pinterest Drives Sales with Oracle Data Cloud

What Oracle is helping us do is deliver that value and prove that Pinterest is a great place for advertising to happen.

—Gunnard Johnson, Head of Measurement Science and Insights, Pinterest

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Blog

Industry thought leadership from measurement experts
What you need to know now.

Stay up to date on the latest industry trends and best practices around measurement and insights.

Be in The Moment: Integrated CX in The Age of Discontent

DATA HOTLINE

Have a question about your data-driven campaign?
Audience answers fast.

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Cross-Functional Integration Key to Making Digital Transformation Happen

PARTNERSHIPS

Industry-leading measurement partnerships
Oracle DLX ROI drives results.

Oracle DLX ROI partnerships now include: Pinterest, Snapchat, and YouTube.


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