Consumer Goods Applications

	WHY ORACLE		ORACLE IS A LEADER IN CONSUMER GOODS
	Expanding product portfolios. Complex distribution channels with unique service requirements. Strict, new regulations on traceability and reporting. Increasing need to build a direct relationship with consumers. Increasing need for sales and trade efficiency in order to reduce cost of sales to meet all your business challenges, Oracle for Consumer Goods delivers a powerful combination of technology and comprehensive, preintegrated business applications, including key functionality built specifically for the consumer goods industry.		40 of the top 80 consumer goods companies run Oracle applications. Only Oracle offers a unified data model for product, customer and project information. Best-in-class demand management with integrated sales and operations planning. Exclusive trade promotion optimization capabilities. Best-in-class data management and analytics. Best-in-class consumer interaction solutions (b2b). Best-in-class sales and trade efficiency solutions (b2b).

KEY PRODUCTS FOR CONSUMER GOODS

Business Drivers	Oracle Enables You to	With These Products
Optimize Sales and Marketing	Optimize trade spending to maximize revenue and profitability Achieve visibility and insight into consumer and market demand Deliver targeted products, offers, and marketing across multiple channels	Oracle Siebel Demantra Predictive Trade Planning and Optimization
Enable Consumer Driven Supply Chains	Accurately sense, shape and respond to consumer demand Reduce cost and increase efficiencies in complex supply chain network Maximize efficiencies of transportation and logistics operations	Oracle Supply Chain Planning Demantra Demand Management Real Time Sales and Operations Planning Advanced Supply Chain Planning Strategic Network Optimization
Manufacture Quality Product, Cost Competitively at Requisite Service Levels	Competitive cost per Unit of Measure Consistent quality regardless of variability in input ingredients Customer specific product and packaging at acceptable cost Regulatory compliance, EU mandates, FDA, 21CFR11	Oracle Manufacturing Oracle Process Manufacturing