Oracle CRM - CX Cloud Suite
Rising Expectations Turn Customer Experience into a Competitive Advantage
Your customers expect the same experience with your brand, regardless of where the interaction takes place—on social media, online, in-store, on your mobile app, on your website, or through the call center. If you fall short of these expectations, customers will easily jump to any number of better options, putting your business at risk. In hyper-competitive, commoditized markets, customer experience is a competitive advantage.
Oracle CX Cloud Suite helps companies leverage the customer experience to differentiate, innovate, and improve business results. It is the most complete, integrated, and extensible customer experience solution available in the market.
Oracle CX Cloud Suite breaks down silos to deliver a seamless customer experience across marketing, sales, commerce, service, social, and configure, price, and quote (CPQ). Whether deployed modularly to tackle specific business challenges or deployed as a comprehensive solution, Oracle's approach enables your company to:
- Provide cross-channel, consistent customer experiences using pre-built business processes that span silos
- Integrate CX with enterprise applications, providing connections throughout the buyer's journey and making operations more efficient
- Leverage industry-specific best practices for competitive advantage and lower TCO
Marketing
Delivering the right message to the right person at the right time through a range of communication channels requires the ability to quickly collect data, gain insight, and parlay that insight into action. Modern marketing enables you to create personalized, meaningful experiences for customers, turning casual prospects into passionate advocates and achieving more revenue faster.
- Aggregate marketing data and target the right customers to simplify and streamline the customer experience
- Orchestrate individualized, relevant customer experiences across channels
- Analyze marketing performance, attribute revenue, and gain better insight into the customer experiences you provide
Sales
Today's mobile salesforce needs a CRM system that is easy to use and provides the relevant information they need to make sales faster. Sales management needs real-time insight into pipeline opportunities and sales numbers, and an efficient avenue for managing sales reps on the go. Oracle Sales Cloud delivers all that and more.
- Deploy and use your CRM system easily
- Drive sales results via complete mobility and multiple screens
- Optimize sales performance with powerful analytics
- Drive productivity via integrated communication, coaching and team selling
- Drive demand across all channels with modern selling tools
Commerce
Shoppers demand personalized, omni-channel experiences across their journeys. To deliver this, merchants must have a flexible cloud platform that simplifies connections to other systems, streamlines site management, and offers the ultimate brand control. Oracle Commerce Cloud empowers merchants to become more agile and reduce their costs while delivering experiences that lead the commerce evolution.
- Fast: get live quickly and move at the speed of business
- Flexible: easily customize your brand experience without limits
- Complete: simplify everything you need in one place
- Reliable: innovate and grow with the proven leader
Social
Tap the power of social media to fuel improved customer experience with better insights, more targeted and effective content, better service, and real-time collaboration. Capture only the relevant conversations around your brand and use advanced analytics to make use of those insights quickly.
- Gain faster, deeper, more accurate insights from social
- Quickly deliver content to the right people at the right time
- Drive stronger customer bonds by delivering proactive social customer service
- Drive faster growth through social customer identification and targeting
Service
A modern, integrated customer service approach leverages a multichannel environment to provide better service at a reduced cost, monitors social media to identify and address potential service issues, and helps drive higher sales conversions.
- Make it easy for customers to engage with your brand—and get the information they need
- Make it easy to serve customers more efficiently through self-service content, online chat, click-to-call, and virtual assistants
- Easily adapt to the needs of your business by bringing flexibility to the customer service organization
CPQ
Both enterprises and fast-growing midsize companies are looking for ways to streamline the entire opportunity-to-quote process as a critical component of their CRM program. By making the entire sales process more efficient—including product selection, configuration, pricing, quoting, ordering, and approval workflows—businesses are able to deliver better customer service and scale for growth.
- Enable everyone from sales reps to channel partners to sell more with improved cross-sell and upsell capabilities
- Automatically generate 100% accurate, customer-friendly quotes in minutes
- Sell more profitably with price, discount, and margin control and by using automated approvals
Featured
Connect Every Engagement With Your Brand
Find out how Oracle enables you to break through organizational barriers to create a comprehensive CRM program.
Read the Solution Brief (PDF)
Provide a Cross-Channel Customer Experience
Explore the advantages of providing a consistent customer experience across channels.
Watch the Video (2:24)
Trends in CX: Data-Driven Customer Strategy
See why a modern CRM system needs a modern data platform and rapid operational integration.
Read the Article
* Source: "Global Insights on Succeeding in the Customer Experience Era," Oracle, (2013) from market research survey of 1,300 global senior execs in North America, Europe, Asia Pacific and Latin America.