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Oracle B2C Marketing

Simplify how campaigns are created, executed, and measured. Oracle B2C Marketing uses built-in intelligence to capture real-time customer behaviors to produce sophisticated and efficient B2C marketing campaigns.

Oracle B2C Marketing product tour
See B2C Marketing in action

Create, execute, and measure personalized marketing campaigns

Capture real-time customer behaviors to produce sophisticated, personalized, and effective marketing campaigns. See what Oracle B2C Marketing can do for you.

Explore Oracle B2C Marketing

Oracle Responsys Campaign Management

Create, deploy, manage, and analyze B2C marketing campaigns and programs across a range of channels—all without code, complex technical training, or reliance on other experts.

Email marketing

Easily and efficiently produce inspiring and personalized email messages simply and efficiently so that every customer is treated as an individual. Scale without sacrificing customer preferences.

Targeting and segmentation

Connect and activate data from multiple sources to define segments that improve customer engagement. Continuously measure the performance of those key segments to ensure each message is appropriate and relevant.

Cross-channel experience

Make sure your brand voice remains the same across all customer touchpoints and marketing channels—email, SMS, mobile, push, web push, and social.

Testing and optimization

Improve campaign performance with easy-to-use A/B and multivariate testing. Choose the best testing methodology for your unique needs, regardless of the outcomes you wish to track.


Quickly and easily determine how campaigns, programs, and messages perform across different segments, channels, and devices.


Connect to your technology stack. Drive engagement and customer loyalty across all customer touchpoints.

Oracle Infinity Behavioral Intelligence

Optimize your customer’s real-time journey. Oracle Infinity Behavioral Intelligence brings in online behavioral data, applies intelligence to that data, and dynamically recommends actions to personalize and enhance the digital customer experience—at the exact right moment.


Collect multichannel behavioral data in real time. Bring your online customer data into a single location while the person is still on your digital properties.


Use digital ID resolution, data augmentation, and object stitching for a clear view of your online visitor. View recommended customer targeting and retargeting actions—without having to ask IT for assistance.


Deliver personalized customer experiences (CX) on your website and in your marketing campaign or marketing automation system. Provide relevant customer recommendations and customized offers.

Testing and analytics

Give visitors to your website and apps the best personalized experiences by conducting A/B testing and multivariate testing. View website customer behavior using heatmaps so you know what resonates and use funnel analysis to see customer journey progression.

Oracle BlueKai Data Management Platform

Use specific buyer interests and actionable information to create key target audiences, which can then be used to create personalized online, offline, and mobile marketing campaigns.

Cross-device campaigns

Define exactly who to analyze and target, so you can better visualize and plan cross-device campaigns.

ID graphs

Make disparate data actionable. Unite a variety of data sources to form unique customer profiles and personalize your marketing programs.

Media and data ecosystem

Use our proprietary integrations and published APIs to move your data across owned, partnered, and licensed technologies.

Oracle CrowdTwist Loyalty and Engagement

Increase purchase frequency and deepen customer relationships through personalized customer loyalty and reward programs.

Customer engagement

Build customer profiles that capture data at every engagement point to broaden your understanding and personalize interactions and offerings.

Customized program design

Build customer loyalty programs around your brand’s unique objectives and the audiences who are most loyal with a flexible SaaS platform.

Segmentation, tier levels, and personalization

Refine segments, personalize customer loyalty campaigns, and offer relevant rewards and benefits that drive continued customer engagement and spend.

Rewards management

Motivate customers to continue purchasing and engaging with flexible tools that allow you to design brand-specific reward strategies.

Reporting and analytics

Evaluate your customer loyalty programs, engagement behavior, and member spend using a self-service analytics tool.

Oracle Audience Segmentation

Target the right consumers more effectively and improve B2C marketing campaign performance by using all customer data sources to build audience segments.

Data alignment

Easily align cross-channel (and often siloed) data so that it’s unified into the flexible Oracle Audience Segmentation data model.

Audience assembly

Sort through your customer data and build personalized segments using a drag-and-drop interface—no SQL queries needed.

Segmentation activation

Use your created audience segments across your B2C marketing channels or campaigns. Adjust on the fly as conditions change.

Oracle Content Management

Create and deliver the right content across all applications and marketing, sales, and customer service channels consistent, relevant customer experiences. It's personalized content delivered at scale using the power of AI.

Content creation

Streamline the writing, editing, and publishing of articles, blogs, landing pages, emails, service/support materials, and more.

Video creation

Take your content strategy to the next level. Collaboratively create and edit high-quality video that get your customers’ attention and keep them engaged with comprehensive support for smartphone cameras.

Advanced video support

Collaboratively edit and manage video content with easy tagging and publishing that makes the entire video management process efficient and scalable.

Omnichannel delivery

Deliver content to the right customer experience channel and make it available whenever and wherever customers want to interact with your brand.

Collaboration and workflows

Work within and across teams using whichever productivity tools teams find most comfortable.

Flexible integrations and scalability

Create and add content from popular applications using integrations that let you augment Oracle Content Management features with smart authoring and enhanced digital asset management.

Oracle Unity Customer Data Platform

With built-in AI and machine learning, Oracle Unity Customer Data Platform connects data to create a single, dynamic profile view of each customer and activate it in real time.

Unified customer profile

Bring your CRM and back-office data together into a single, 360-degree customer profile that updates in real time.

Profile enrichment

Enrich your first-party customer data with smart data. Calculate key indicators and add important attributes from second- and third-party data sources.


Better understand customer intent and target relevant messaging to specific groups using intelligent segmentation.

Customer engagement measurements

Measure customer engagement using AI and machine learning to predict, model, and recommend the best experience for your cross-channel marketing campaigns.

Personalized experiences

Use actionable intelligence to create personalized experiences for all customers and maintain context across their entire journey. Unity Customer Data Platform integrates seamlessly into other customer experience applications for faster time to value.

Retail industry spotlight

Discover how Oracle B2C Marketing helps you convert and retain shoppers by delivering personalized experiences at scale.

B2C Marketing customer successes

View more customer successes

See how Oracle B2C Marketing meets customer needs and delivers unique digital multi-channel marketing experiences, in support of different campaigns, and across many industries. Click on the logos to learn more.

Key benefits—Oracle B2C Marketing

01Offer relevant and consistent customer experiences

Deliver intelligent, consistent customer experiences across all channels. Remain relevant and adapt quickly to your customers’ changing mindsets and needs.

How to get the right message to the right person

How to stay on top of each marketing channel

02Deliver personalized marketing campaigns at scale

Collect data from more channels, apply intelligence at scale, and use insights from a unified customer view to deliver personalized experiences with each campaign.

Turn data into sales and loyal customers

03Improve marketing efficiency, conversion, and ROI

Automate marketing campaign delivery and leverage real-time behavioral data to adapt campaigns in real time and boost conversions, loyalty, and revenue.

How to boost revenue and engagement with real-time actionable data

04Maximize your resources

Effectively execute simple or sophisticated marketing campaigns with ease. Intuitive tools with advanced capabilities help you maximize the output of available resources.

Capabilities B2C marketers will focus on

35%virtual events and webinars
April 19, 2022

How the convergence of B2B and B2C is changing marketing

Vanessa Denice, Senior Content Marketing Manager, Oracle

Blurring the lines between B2B and B2C marketing strategies opens the door for a new way of going to market: all-to-all (A2A) marketing. All types of businesses want to connect directly with their customers, regardless of whether that person is purchasing for themself or on behalf of others. And while the motivations of those buyers may be different, what they want out of an interaction with a brand is similar. Continue reading to learn how to build a personalized marketing infrastructure that works for A2A.

Read the complete post

Featured blogs

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See what’s new in Oracle Marketing

Catch up on the latest blogs, videos, product demos, events, and more from the Oracle Advertising and CX team. See how we’re making every customer interaction matter.

See why Oracle Marketing is a leader

Oracle Advertising and CX is a digital marketing leader—delivering experiences tailored to each customer’s expectations in real time.

Resources to help you get started

Explore Topliners for peer collaboration, information sharing, and needed tools. Ask questions, comment, and learn more about Oracle Eloqua Marketing Automation, other Oracle Marketing products, and related technologies.

Develop your skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption.

Campaign management best practices

Multiple channels can be used to get a marketing campaign’s message front of the right people. But as the number of marketing channels grows, so does the complexity. Marketing campaign management is a wide-ranging effort involving several stages, including planning, executing, tracking, and analyzing/optimizing a campaign.

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