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Eloqua Marketing Automation: Drive Dynamic Journeys
Successful demand generation, email marketing, and lead management engagement hinge on a modern platform and strategy aligned to buyer needs across all phases and channels of the buying process—Oracle Eloqua marketing automation.
Oracle, top-ranked in the Q4 2018 Forrester Wave B2B Marketing Automation Platforms, received the highest score possible in the data management and lead nurturing criteria. Oracle also received the top ranking for Strategy, scoring highest possible in criteria of vision, go-to-market, product roadmap, innovation agenda, and support for global deployments.
Personalized Experiences Increase Conversions and Accelerate Sales
Intrigue audiences with brilliantly personalized campaigns across multiple channels including email, display, search, web, video and mobile. Oracle Eloqua equips marketers with best-in-class lead and campaign management tools that help marketers engage the right audience at the right time in the buyer’s journey while providing real-time reporting and insights.
Marketing Automation Maturity Model
The right marketing automation software can help businesses and marketers streamline engagement, drive efficiency, expose real-time insights to drive ROI. However successful demand generation, email marketing, and lead management engagement hinge on integrated and modern platforms to follow a potential customer across all digital channels to provide timely, personalized, and exceptional customer experiences.
Where does your business’s marketing automation software and maturity lie in relation to your peers?
Expand Your Audience with WeChat
- Find New Buyers: Expand your global footprint by integrating with WeChat, China’s most popular messaging platform.
- Personalize the Experience: Create personalized experiences using WeChat activity data for cross-channel campaigns in Oracle Eloqua.
- Download the App: For current customers, go to the Oracle Cloud Marketplace to install the application.
Program Canvas: Real-Time Data Transformation
- Simplified Data Transformation and Normalization: Create data transformation and normalization processes using the drag-and-drop canvas interface.
- Listener Framework: Trigger integration processes and other workflow procedures faster.
- Next Gen Application Integration: Improve ease of set-up, maintenance and speed to lead.
User Experience: More Than Just Another Pretty Interface
- Simple, Intuitive Interface: Easily navigate using this improved, clean design.
- Personalized Activities: Create shortcuts to see preferred and high-value activities.
- Interactive Dashboards: View the pulse of marketing efforts with this insightful dashboard.
Campaign Canvas: Create Dynamic Journeys
- Accessible and Actionable: Drag and drop using this simple interface for fluid marketing activities.
- Deploy Adaptive Experiences: Engage data to map each step of the campaign to create adaptive customer journeys.
- Campaign Validation. Before Launch: Spot-check your campaign for any validation errors.
Juniper Networks Achieves Marketing Visibility with Oracle
Juniper Networks uses Oracle Marketing Cloud to create a streamlined and consistent customer experience with closed loop reporting and visibility across multi-touch campaigns from MQLs and pipeline to revenue for this global networking company.
One Platform for B2B Marketers to Manage Data and Customer Experiences
What makes Oracle Eloqua different from other marketing automation platforms?
Oracle provides marketers with a robust network of over 500 partners, representing over 700 integrations. This empowers users to align existing enterprise applications to marketing automation for scalability and extension.
How does Oracle Eloqua unify marketing execution?
Oracle Marketing Cloud provides a centralized canvas where marketers can orchestrate experiences across paid, owned, and earned channels including email, mobile, social, and web.
Customer Stories
Marketing Cloud Resources
Explore the research, stories, tools and more to help you understand the power of moving to and using Oracle Marketing Cloud products in organizations of any size.