Opower

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Opower brings AI and behavioral science into the utility customer experience and influences customers to act on an enormous scale. More than 175 utilities help customers reduce energy usage with the Opower home energy reports, equity and affordability, behavioral load shaping, proactive alerts, and digital self-service solutions. Influence action. Move metrics. Decarbonize.

Oracle is #1 in Guidehouse’s global home energy management systems providers report.

  • 3Bpersonalized communications delivered

  • 100Mhigh bill alerts delivered

  • 41 TWhof energy saved


Source: Oracle Utilities client deployments, February 2009 through May 2025.

Put customers at the center of decarbonization efforts

  • Promote energy efficiency measures, one customer at a time

    Use artificial intelligence and behavioral science to guide customers to more energy-efficient behaviors.

  • Add flexibility to your demand management strategies

    Show customers that when they use energy is just as important as conserving it. Help them find the right rate plans.

  • Drive electrification growth

    Promote adoption of electric vehicles and provide owners with personalized energy usage insights. Educate customers about the benefits of electricity-based heat pumps with targeted outreach and promotions.

  • Deliver truly personal customer engagement

    Support engagement goals across all of your programs—from decarbonization to customer care. Improve billing communications, self-service experiences, targeted promotions, and other programs with content driven by their personal energy consumption habits and delivered to each customer across preferred channels.

  • Achieve frictionless and connected customer journeys

    Streamline customer experiences across your utility ecosystem. View, analyze, and leverage customer data and Opower insights from a single application to make the right program decisions. Enhance your marketing outreach with personalized communications to your customers.

  • Improve outreach and enrollment of limited income programs

    Find, reach, and enroll limited income customers in assistance and energy efficiency programs.

Energy efficiency and customer engagement that make a real difference

  • Home energy reports that help everyone save

    Informational, visually appealing reports that make it easy to engage all customers, help them make smart energy decisions, and save on their bills.

  • Increase adoption of TOU rate plans

    Eliminate customer confusion about time-of-use (TOU) rate plans with coaching experiences that convey the benefits of variable pricing plans.

  • Simplify digital energy management

    Easily embed energy management widgets within your website and mobile apps to provide personalized advice, shape usage patterns, and move customers to digital channels.

  • Alert customers to savings

    Identify customers on track for high energy bills and proactively notify them, saving customers money and dramatically reducing the frequency of billing-related calls.

Exelon and PG&E

Explore how Exelon and PG&E are using AI-powered, customer-focused solutions to create a more efficient and equitable future for energy service.

Customer success stories

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