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Oracle Data Cloud Resources

Browse information and resources for Oracle Data Cloud solutions.

Videos and Demos Reports and Product Information Additional Resources Podcasts

Best Practices and Industry Views

Audience impact in the new world of Facebook

Watch our webinar land learn how the powerful combination of Facebook and Oracle Data Cloud gives you the most complete and accurate picture of your highest value consumer.

Watch the webinar

ADMATIC's Sarah Melrose on the importance of data accuracy and transparency

Sarah Melrose - Head of Programmatic, Data and Technology at ADMATIC Australia discusses the importance of data accuracy and transparency and why Oracle's Data Hotline is a differentiator for their business.

Watch the video (0:36)

Are you messaging the right audience?

Philip Zohrab, Chief Data Officer at Dentsu Aegis Network ANZ talks about an automotive client case study where data revealed their ideal customer isn't who the brand expected.

Watch the video (1:18)

How does data help marketers drive consumer engagement?

Amy McClellan, SVP of Retail at Martin's Super Markets tells us how they use data to make their digital marketing more effective and drive better consumer engagement across multiple shopper touch points.

Watch the video (1:11)

Audience, Context, Measurement

See the latest videos about Oracle Data Cloud audience, context, and measurement solutions.

Watch the videos

The Official SaaStr Podcast: Interview with Oracle’s Jonah Goodhart

SaaStr 185: Oracle Data Cloud SVP Jonah Goodhart on how to scale a logo machine in the early days, and why a brand's north star should drive all decision-making.

Listen to the podcast

6 steps for activating Oracle Data Cloud audiences on Facebook

Learn how to activate Oracle Data Cloud audiences on Facebook to find consumers that matter most to your business.

Read the guide

Data Onboarding: a deeper dive into factors that drive results

Download our guide to learn how to create a CRM onboarding strategy that allows you to deploy across multiple forms of digital inventory.

Read the guide

The Essential Guide to Protecting Your Campaign From Invalid Traffic

Know the factors contributing to invalid traffic (IVT) for advertisers and publishers to keep your campaigns and your budget safe.

Read the guide

When Knowledge is a Super Power: understanding CPG measurement methodologies

Knowing how your campaign performs is critical to driving positive ROI for your brand – so drop the sword and shield when you deliver campaign results and read the white paper.

Read the white paper (PDF)

The 12 Must-Ask Questions in the Search for Identity Solutions

Separate the fact from the fiction when it comes to finding the ideal identity provider with this 12 question checklist.

Read the checklist (PDF)

The Data Management Platform Checklist

To avoid buyer’s remorse, ask these seven questions when evaluating data management platform (DMP) providers.

Read the checklist (PDF)

Relevant Reach

The importance of maximizing reach among potential buyers of products is well supported in research literature as a key driver of brand growth.

Read the brochure (PDF)

The Oracle Data Cloud: 5-Minute Audience Targeting Primer

Cut through the noise and tackle the basics of audience targeting so you can be on your way to better results, engagement, and ROI.

Read the primer (PDF)

Data-Driven Marketing: Push Forward or Fall Behind

Brands and agencies have achieved significant gains in data-driven marketing. However, most organizations must continue to push themselves to improve.

Read the white paper (PDF)

The Data Management Platform Checklist

To avoid buyer’s remorse, ask these seven questions when evaluating data management platform (DMP) providers.

Get the checklist (PDF)

Oracle Data Hotline

Your one-stop shop for data-driven campaigns.

Access the Data Hotline

Oracle Data Cloud Blog

Read and subscribe to data-driven news.

Read the blog

Branded Data Providers

Here is a list of branded data providers available through Oracle BlueKai marketplace.

See the data providers

Media Integrations

Oracle Data Cloud lets you connect across any media channel. We are fully integrated with every major media company, including publisher exchanges, ad networks, DSPs, DMPs, and agency trading desks. See our full list of media providers.

See media and technology partners

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Oracle Data Cloud Resources

Best Practices and Industry Views

Audience impact in the new world of Facebook

ADMATIC's Sarah Melrose on the importance of data accuracy and transparency

Are you messaging the right audience?

How does data help marketers drive consumer engagement?

Audience, Context, Measurement

The Official SaaStr Podcast: Interview with Oracle’s Jonah Goodhart

6 steps for activating Oracle Data Cloud audiences on Facebook

Data Onboarding: a deeper dive into factors that drive results

The Essential Guide to Protecting Your Campaign From Invalid Traffic

When Knowledge is a Super Power: understanding CPG measurement methodologies

The 12 Must-Ask Questions in the Search for Identity Solutions

The Data Management Platform Checklist

Relevant Reach

The Oracle Data Cloud: 5-Minute Audience Targeting Primer

Data-Driven Marketing: Push Forward or Fall Behind

The Data Management Platform Checklist

Oracle Data Hotline

Oracle Data Cloud Blog

Branded Data Providers

Media Integrations

Contact Us

About Oracle

Downloads and Trials

News and Events

Integrated Cloud Applications & Platform Services