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Oracle Contextual Intelligence provides prebid contextual advertising and brand safety solutions to advertisers, publishers, and platforms. The technology crawls and categorizes desktop and mobile webpages, matching them to contextual segments for use in digital advertising campaigns.
Discover the content categorizations related to Black Friday or Cyber Monday. Target this content and those who are in the active planning and shopping mindset.
Find the right purchase-based audience this holiday season, in addition to those who are in the active planning and shopping mindset.
Access industry-standard brand and custom brand safety categories to increase transparency and baseline control of any campaign. Protect your brand equity and deliver your message in environments that exclude risky content in categories, such as firearms, crime, drugs, obscenity, death, hate speech, and more.
Bridge the divide between risk and opportunity to find environments that align with brand missions, themes, seasons, and consumer behaviors. With 250 editorially curated categories readily available to activate across major demand-side platforms (DSPs), you can engage with the audiences that drive better campaign outcomes. And because context isn’t one size fits all, we offer unlimited, custom brand safety categories so you can tailor your context strategy to suit the nuances of your specific brand.
Avoid wasted ad spend with a comprehensive view of programmatic threats, such as fraud and invalid traffic. Available in all major DSPs and the CTV Television Network in Canada, Moat lets marketers filter out pages and threats that are most likely to attract fraud. By preventing invalid display and video impressions in real time, you can measure viewability to ensure that every impression counts.
Mazda Austria GmbH and their marketing agency, adverserve, reached the right audience, in the right context, with appropriate content, across the right channels.
With standard and custom brand-safety solutions, you can be confident that your campaigns are protected from unsafe content.
Implement a solution that analyzes all the words on the page so that you avoid blocking safe content and maintain brand safety, all while supporting publishers.
Use contextual insights to inform campaign planning by understanding trending topics and when people engage with content.
Derek Wise, Chief Product Officer, Oracle
The proliferation of disinformation online has forced the adtech industry to rethink its approach to brand safety. To prevent ad placements on disinformation sites, you need a proactive, always-on brand safety approach that helps identify suitable environments while avoiding brand-damaging ones. We are proud to announce a collaboration with the Global Disinformation Index (GDI), an independent nonprofit that provides trusted, nonpartisan ratings to assess a site’s disinformation risk, to help you safeguard ad spend and protect brands from inadvertently supporting disinformation sites.Read the complete post
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Learn key tactics to maximize campaign ROI at our digital events. Get informed on today's most pressing topics such as invalid traffic detection (IVT), brand safety, attention analytics, and more.
Discover how you can measure and drive attention across all your campaigns with Moat by Oracle.
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