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Reach the all-digital shopper

Build and customize data-driven marketing communications for all your shoppers at scale. Oracle Responsys Campaign Management is a cross-channel campaign management platform that uses advanced intelligence to enable real-time personalization in the moments that matter.

Oracle’s B2C Marketing has the tools you need to:

01Adapt and scale to retail market changes

Respond quickly to unexpected market changes and the pace of customer demand to deliver accurate and contextual communications, even inactive marketing campaigns.

Overcome email deliverability issues in a changing world

02Launch campaigns faster using intelligent workflows

Get campaigns into market quicker by using customizable workflows that help retail marketing teams accomplish more with less reliance on IT.

How to speed up email production workflows

03Increase conversions with real-time data

Deploy timely, personalized, and relevant messages based on real-time customer behaviors.

See how personalization pays off for retailers and other B2C companies

04Avoid costly production errors

Eliminate production errors and get marketing campaigns right, the first time. Review and optimize your retail marketing campaigns across your marketing team at ease.

Learn how AI can better support your digital marketing campaign management

Neostar tracks and segments based on shopper interest with Oracle Marketing

To provide personalized, proactive shopping experiences for their customers, Neostar uses Oracle Marketing to track user behavior on their website and to follow up with relevant products and suggestions within their marketing campaigns. See how they did it.

Oracle Responsys Campaign Management features

Streamline marketing campaign management—creation, execution, and measurement. Produce impactful and highly relevant retail marketing campaigns using built-in intelligence that captures real-time customer shopping and engagement behavior data.


Personalized campaigns

Deploy email marketing messages simply and efficiently with individual customer-level personalization. Scale without sacrificing customer experiences or ignoring customer preferences.


Targeted audience segments

Define customer segments that leverage shopping and behavioral data from multiple sources to improve engagement and drive conversions. Measure performance across all key segments to ensure each message is timely and relevant.


Consistent customer experiences

Ensure your brand, messaging, and value are consistent across the entire customer experience (CX) including email, SMS, mobile, web, and social.


Campaign testing

Maximize campaign performance with easy-to-use multivariate testing and A/B testing. Learn more about your shoppers’ preferences and behaviors, while choosing the best testing methodology to fit your goals.


Advanced intelligence

Improve engagement, average order value, and customer retention with intelligent segmentation and look-alike modeling. Leverage AI to target and personalize product recommendations and relevant content based on your customer’s interests on their preferred channel(s).


Results-based analytics

Access valuable analytics to easily and quickly determine how retail campaigns, programs, and messages are performing across different segments, channels, and devices. Measure your campaign’s success and adjust as needed.

"Responsys offers a growing suite of AI- and ML-enabled features that help marketers prioritize audiences with the highest growth potential while reducing the risk of oversaturating subscribers."

August 11, 2021

14 ways email marketers should adapt to Apple's Mail Privacy Protection

Chad S. White, Head of Strategic Research, Oracle

With Apple’s recent June 7th announcement of new privacy protections, here’s what you can expect from their mail privacy protection.

Read the complete blog

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