Oracle Infinity Behavioral Intelligence

Unify customer behavioral data in real time

Stream diverse, cross-channel, digital data and use Infinity’s ID matching capabilities to build a single behavioral view of each person.

Flexible data collection

Strengthen your data collection with Oracle’s CX tag, SDK, and API. Capture any behavior and parameter into Infinity Behavioral Intelligence’s real-time stream. The CX tag works across Oracle CX applications, simplifying tag management while building a complete digital picture across applications.

Unlimited number of customer behavior parameters

Collect the right behaviors in real time, every time—whether you’re a marketer or developer. Accelerate your data collection around the customer’s digital behavior with ready-to-use approaches, build custom behaviors with ready-to-use tools, or develop custom behaviors from scratch.

Real-time behavioral signals

Stream data while a person is still visiting your digital property. With Oracle Infinity, you can observe sessions while they’re happening and adjust the personalized experience you deliver to them in real time.

Determine the right actions to take

Use AI and machine learning to see what recommended actions could be taken to deliver personalized customer experiences.

Detailed analytics and suggested opportunities

Gain insight into past, current, and anticipated customer behaviors as part of their journey. Use flexible reporting options to view data on what actions a customer took and who they are.

Predictions powered by AI and machine learning

Apply probability scores to predict the likelihood customers will reach a specific objective or conversion point. Take advantage of built-in, real-time decision-making with intelligence applied to past customer behaviors.

Business-friendly user interface

Get your nontechnical and technical users up and running quickly. Oracle Infinity makes it easy to understand what capabilities are available and how to take advantage of them.

Make relevant, timely recommendations

Configure, deploy, and inject cross-channel recommendations—in real time—personalized for each customer based on AI and machine learning algorithms. Enable recommendations across your martech stack for both Oracle and non-Oracle systems.

Easy deployment

Set up your recommendations using preconfigured widgets and algorithms and a WYSIWYG editor. Accelerate your personalization strategy with automated scheduling, attribute mapping, and easy error detection—all with a single inventory across channels (email, web, API) and accessible for marketers as well as developers.

Scalable and flexible inventory management

Use self-service inventory management functionality to ensure that the list of recommended content and product items is accurate and up to date. Import different inventory file formats, select scheduling options, map inventory attributes, preview, and inject the right recommendations into every experience.

The right recommendation at the right time

Surface the most relevant recommendations first, fully personalized to each user, through Infinity’s 1-1 recommendation model and advanced filter logic.

Native integration with Oracle Responsys Campaign Management

Improve email click through and conversion rates by adding algorithm-driven recommendations into Oracle Responsys. Select from a variety of strategies—including a new 1-1 visitor affinity algorithm—and use email open-time support to ensure that recommendations are relevant when viewed.

Strategically test and optimize every part of your digital experience

Test and deliver the right digital experiences. Conduct A/B and multivariate testing to determine which website and app experiences will resonate with your customers. Marketers and developers can test every aspect of the experience, including navigation and layout, with server-side support and robust development tooling.

• “Oracle is at its best in online testing…”, according to Forrester
• The difference between one- and two-tailed testing

Web and mobile experience optimization

Personalize website and app content based on your knowledge of the customer. Use the marketer-friendly interface to customize what a visitor sees.

Insights into customer behavior

Take advantage of Oracle Infinity-powered heatmaps to see where users are clicking and scrolling on the page. Also, determine who is responding the best to which experiences.

Consistent experiences across devices

Create A/B or multivariate testing campaigns and customize experiences that are both consistent and built for desktop, mobile, or app views.

Drive business results through your CX ecosystem

Use online behavioral data and the intelligent recommendations provided by Oracle Infinity Behavioral Intelligence to take real-time actions that result in more personalized and relevant offers and better customer experiences (CX).

• How to personalize CX is real time with Oracle Infinity

Rules, filters, and in-session predictions to drive action

Specify what steps should occur when certain trigger conditions are met. Leverage the predictive probability of user behavior to take proactive actions to maximize the chance of a successful conversion.

Tailored experiences

Leverage in-session behavior to provide content personalized for each person. Improve CX and outcomes across all channels and areas of your business by injecting the right real-time content, products, or offers into any digital touchpoint.

Opportunities to drive better campaigns

Take advantage of prebuilt opportunities—recommended actions to take—to improve engagement and drive better campaign results. Ramp up new team members’ skills and partners more quickly to shrink the time to value.

Flexible, fast, connections

Take advantage of user-friendly, intuitive connectors into Oracle Responsys Campaign Management and Oracle Eloqua Marketing Automation, as well as a serverless webhook and SFTP connectors for integrations with any Oracle or third-party systems.